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Screen Digest’s predicted that in-game advertising will be a $1 billion business within five years, according to this Media Week story.
A combination of audience media habits and the “unique advantages of dynamic in-game advertising” is forecast to drive spending to about one and a half percent of all digital advertising, says the report.
At that size, Screen Digest has predicted, the format will be impossible to ignore.
Full thing through there.
Viewing one response
Tiger Walts said:
$1 billion sounds like an underestimation to me.