Iwata talks Nintendo price cuts and upcoming titles

Thursday, 21 May 2009 21:44 GMT By Stephany Nunneley

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The Nintendo investor briefing that was held on March 8 is now translated and up for your reading pleasure.

In it, Satoru Iwata suggests that he is not adverse to DS or Wii price drops at all – just that it would have to be a global thing.

“I have never said that cutting the suggested retail price is not in the cards. However, price cuts in one country can certainly affect other countries,” he said. “For example, when you say that we should cut the price in Japan due to the current domestic market situation, once the suggested retail price is cut in Japan, people outside Japan will anticipate the same around the world.

“While the price cut is said to surely increase demand, it must be clear from a variety of analysis so far that the effect cannot last very long. Accordingly, if we really do enact a price cut, it must be exactly when it can maximize the business.

“At least for now, I have no specific ideas about the price cut at all.”

Iwata also talks possible pricing strategies, the used game market, and teases titles to be released later in the year.

“The reason why I said today that April, May and June sales of Wii will not reach last year’s results but that the situation will change from the summer of this year was because the company has been preparing for several titles to be launched toward the end of this year that can drive the market.”

Can’t wait.

Hit the link to peruse through things you may or may not have already heard.

Thanks, IGN.

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