Iwata talks Nintendo price cuts and upcoming titles

Thursday, 21st May 2009 21:44 GMT By Stephany Nunneley


The Nintendo investor briefing that was held on March 8 is now translated and up for your reading pleasure.

In it, Satoru Iwata suggests that he is not adverse to DS or Wii price drops at all – just that it would have to be a global thing.

“I have never said that cutting the suggested retail price is not in the cards. However, price cuts in one country can certainly affect other countries,” he said. “For example, when you say that we should cut the price in Japan due to the current domestic market situation, once the suggested retail price is cut in Japan, people outside Japan will anticipate the same around the world.

“While the price cut is said to surely increase demand, it must be clear from a variety of analysis so far that the effect cannot last very long. Accordingly, if we really do enact a price cut, it must be exactly when it can maximize the business.

“At least for now, I have no specific ideas about the price cut at all.”

Iwata also talks possible pricing strategies, the used game market, and teases titles to be released later in the year.

“The reason why I said today that April, May and June sales of Wii will not reach last year’s results but that the situation will change from the summer of this year was because the company has been preparing for several titles to be launched toward the end of this year that can drive the market.”

Can’t wait.

Hit the link to peruse through things you may or may not have already heard.

Thanks, IGN.



  1. Razor

    The Wii is going to sail past the PS2.

    #1 6 years ago
  2. Psychotext

    I used to think that was a given… but I’m not too sure any more. Depends what Nintendo do to keep the interest in the console up.

    They’ve proven to be smart cookies though.

    #2 6 years ago
  3. No_PUDding

    Wow really Psychotext?

    I mean, even I was startign lose faith in the fad thing. Maybe it only feels like a logn fad for those of us who are scrutinising.

    #3 6 years ago
  4. No_PUDding

    In other words, a fad can only die out, once enoguh people have experienced it.

    #4 6 years ago
  5. Psychotext

    I still don’t know about the whole fad thing, but I think this year will show if it’s got the legs to do what the PS2 did.

    #5 6 years ago
  6. No_PUDding

    This is harsh, but I hope to god it fails.

    #6 6 years ago
  7. anasui

    not harsh, just incredibly fanboyish, offensive, ignorant and narrow-minded. Not that I’m surprised, mind it

    #7 6 years ago
  8. No_PUDding

    So… harsh? And offensive? To you personally?

    It’s alright little man, things will get better.

    #8 6 years ago
  9. anasui

    myself? Nossir. I’m not Iwata, either do work for Nintendo. I’ve stopped considering Sony fanboys’ puerile talk since 1996. Funny is they still think its cool to shit on Nintendo even when they’re losing. Must be their DNA

    #9 6 years ago
  10. No_PUDding

    Well you sound pretty bitter man.

    I think I am off the Sony fanboy list. Am I? I think you shoudl calm down, becuase of the post I said earlier. I am not goign to take it back, becuase at the momemnt it IS threatening hardcore gaming.

    But you got to understand, I’d love to see the Wii start to develop a hardcore fanbse.

    But dude, I don’t want it to be anymore successful than it is. I want to know hte market is saturated. So now you’ve slapped my wrist, I’ll go back to talking puerile.

    #10 6 years ago

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