IGA – 36% of gamers seek product info from in-game ads

Friday, 17th April 2009 10:30 GMT By Patrick Garratt


The IGA has claimed today that 36 percent of gamers that see an in-game advert go on to seek information about the related product.

The nugget comes from a new promo vid from the agency, viewable here.

The movie also claims that 90 percent of gamers recall brands they’ve seen through in-game adverts.

We’re not lying. Watch and see.



  1. Blerk

    How exactly are they proving that? 36% seems a suspiciously large number.

    #1 6 years ago


    #2 6 years ago
  3. pleasant_cabbage

    Yeah, sounds like bollocks (the 36% figure on seeking info)
    /chews splinter cell flavoured airwaves

    Maybe things have picked up for IGA ;)

    #3 6 years ago
  4. freedoms_stain

    I don’t recall ever seeing an in-game ad.

    #4 6 years ago
  5. mark

    This is a post!

    #5 6 years ago
  6. mark

    This is another post!

    #6 6 years ago
  7. Blerk

    No, this is a post!

    #7 6 years ago
  8. mark

    Oh so it is. My bad.

    #8 6 years ago
  9. Whizzo

    I remember wanting to buy some Axe as the chopper I was in flew up into the air past increasingly taller ads for it after a dust off in Rainbow Six Vegas.

    Or maybe me and my Live friends were just laughing so much at how it lacked any subtlety, it was a while ago my memory is hazy.

    #9 6 years ago

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