Fri, Apr 17, 2009 | 10:30 BST
IGA – 36% of gamers seek product info from in-game ads
The IGA has claimed today that 36 percent of gamers that see an in-game advert go on to seek information about the related product.
The nugget comes from a new promo vid from the agency, viewable here.
The movie also claims that 90 percent of gamers recall brands they’ve seen through in-game adverts.
We’re not lying. Watch and see.