Fri, Apr 17, 2009 | 10:30 BST
IGA – 36% of gamers seek product info from in-game ads
The IGA has claimed today that 36 percent of gamers that see an in-game advert go on to seek information about the related product.
The nugget comes from a new promo vid from the agency, viewable here.
The movie also claims that 90 percent of gamers recall brands they’ve seen through in-game adverts.
We’re not lying. Watch and see.
9 
Posted in: Trade
Tags: iga, in game ads
9 comments
#1
Blerk
17/04/09, 10:36 am
How exactly are they proving that? 36% seems a suspiciously large number.
#2
G1GAHURTZ
17/04/09, 10:37 am
Rubbish.
#3
pleasant_cabbage
17/04/09, 10:46 am
Yeah, sounds like bollocks (the 36% figure on seeking info)
/chews splinter cell flavoured airwaves
Maybe things have picked up for IGA
http://www.gamearena.com.au/news/read.php/4918406
#4
freedoms_stain
17/04/09, 10:59 am
I don’t recall ever seeing an in-game ad.
#5
mark
17/04/09, 11:03 am
This is a post!
#6
mark
17/04/09, 11:06 am
This is another post!
#7
Blerk
17/04/09, 11:09 am
No, this is a post!
#8
mark
17/04/09, 11:11 am
Oh so it is. My bad.
#9
Whizzo
17/04/09, 11:26 am
I remember wanting to buy some Axe as the chopper I was in flew up into the air past increasingly taller ads for it after a dust off in Rainbow Six Vegas.
Or maybe me and my Live friends were just laughing so much at how it lacked any subtlety, it was a while ago my memory is hazy.