IGA – 36% of gamers seek product info from in-game ads

Friday, 17 April 2009 10:30 GMT By Patrick Garratt


The IGA has claimed today that 36 percent of gamers that see an in-game advert go on to seek information about the related product.

The nugget comes from a new promo vid from the agency, viewable here.

The movie also claims that 90 percent of gamers recall brands they’ve seen through in-game adverts.

We’re not lying. Watch and see.