Hickey – PS3 price cut to be announced within “days”

Wednesday, 25th February 2009 09:35 GMT By Patrick Garratt


Janco’s Mike Hickey has speculated that Sony may be on the verge of announcing a hefty PS3 price cut.

“Recent channel checks indicate increased speculation for a PS3 price cut announcement from Sony in the next couple of days,” said the analyst.

“We think the company needs to reduce the current price by USD 100 to effectively restart unit velocity at retail. We believe the market is expecting a PS3 price cut in April or by June at the latest.”

Fingers crossed. We’re checking with Sony now.



  1. portaprima

    You can check with Sony as many times as you want… :) They will deny it, until it acctually happens.

    #1 6 years ago
  2. Blerk

    It’d seem weird for them to announce a price cut immediately after the Killzone 2 launch. That’d sure piss off everyone who bought a machine specifically for the game.

    My guess would be an announcement to coincide with GDC.

    #2 6 years ago
  3. Mike

    Yeah, no point in buying a KZ2 bundle on Friday if it’s gonna go down in price “imminently”

    #3 6 years ago
  4. Blerk

    lol! Have you seen the rest of the quote? The same guy’s claiming that they’re also going to introduce a ‘non-Blu-Ray’ version.

    I’m sure that’s very likely, given that all the games are on Blu-Ray discs. :-D

    #4 6 years ago
  5. Mike

    Oh dear.

    #5 6 years ago
  6. Blerk

    I think we know all we need to know about this ‘imminent price cut’ now. It’s obviously “bring your drugs to work day” at Janco.

    #6 6 years ago
  7. Robo_1


    Yeah, it’s bobbins really. The PS3 price cut will come along with the 45nm Cell chip, and I’ve read nothing about that being ready to roll.

    #7 6 years ago
  8. Dean

    See :

    I quote:

    “Update: GameDaily BIZ just got off the phone with a Sony Computer Entertainment spokesperson who told us that there is “definitely no price drop on PS3″ being planned at the moment. He reiterated that Sony is on track to meet its goal of 10 million PS3s sold for the current fiscal year. He also stressed to us that for Sony right now it’s really more about the great games, content and services (through PSN) than it is about price.”

    #8 6 years ago

    What a load of rubbish.

    #9 6 years ago
  10. ecu

    They should surprise everyone and drop it by loads. And by loads, I mean about $250.

    #10 6 years ago
  11. Blerk

    They should give a free machine away with Killzone.

    #11 6 years ago
  12. Johnny Cullen

    I linked this in the forums before GAF ever did :(

    You can go make it up to me by checking out that Bioware story I posted in the forums =P

    #12 6 years ago
  13. mightyhokie

    Does anyone else think this is probably too late?

    #13 6 years ago
  14. reask

    If they take BR out will they call it the P60. ;)

    #14 6 years ago

    PS3 is definately worth whatever price tag they put on it.
    This ANAL-yst obviously doesnt know what he is talking about.

    #15 6 years ago
  16. Tonka


    #16 6 years ago

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