Sony may not be able to cut as early as April, Wii sales to level out in ’09, says Pachter

Friday, 16th January 2009 13:16 GMT By Mike


Commenting on December’s NPD figures and looking at the months ahead, Wedbush Morgan’s Michael Pachter has told videogaming247 that he now believes that Sony may not be able to cut the price of PlayStation 3 as early as April.

However, when Sony finally does reduce the cost, he believes the console will go toe to toe with 360 in terms of sales.

“Sony may not be able to cut as early as April, but I think that a price cut is coming in 2009,” said Pachter to VG247 earlier today.

“PS3 should sell 60 – 75% of the level that the 360 sells for the first part of the year, and when they cut price, the figure should come close to even.

“This is purely attributable to the price difference, with the 360 available for as low as half the price, but with the PS3 offering additional features built-in (bigger hard drive, Wi-Fi and a Blu-ray player),” added Pachter.

When we asked him if he anticipated Nintendo Wii to have as much success as last year, he replied:

“The Wii will likely continue to outsell both combined for the early part of the year, but over the full year, my guess is that Wii sales are flat at best, and that both PS3 and 360 see a year-over-year increase, as I still expect both to cut price some time during the year,” he conluded.

For total coverage of December’s NPD figures, go here.

By Mike Bowden



  1. Tonka

    If he stoped saying stuff all the time maybe I would actually pay attention to what he said.

    Now I think he is a momentous penis.

    #1 6 years ago

    He’s an analyist. He gets paid to say stuff all the time…

    #2 6 years ago
  3. No_PUDding

    Yeah GIGAsharts, by Microsoft.

    #3 6 years ago


    What’s wrong with that??

    #4 6 years ago
  5. No_PUDding


    #5 6 years ago
  6. gorman

    I think, frankly, that Pachter shouldn’t be getting the media exposure he’s getting. He changes his mind constantly and he’s wrong more times than he’s right.

    With half the installed base in the US, compared to 360, PS3 only problem is price? Yeah, sure. It’s not as if word of mouth, friends playing online in a community and not the other, matter at all. No sir.

    #6 6 years ago
  7. Syrok

    Price is actually a huge factor, but you don’t need to be a professional to know that.

    #7 6 years ago
  8. hitnrun

    This is nonsense. First of all, if Sony could cut the price to $99, they do it, obviously. Second, they can’t. They’re losing money at the current pricepoints, and have vowed as a division to *stop* losing more money on the PS3. Third, do you really think that Microsoft, which has proven its balls-to-the-wall dedication to market share this generation, is going to let a game system with Blu-Ray, Wifi, and standard hard drive support come onto price-parity with the 360? They’ll just slash the price again, knowing that any pain they take will be felt triple by Sony.

    Here’s more ingenious analysis by Patcher:

    #8 6 years ago

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