Bach on Blu Ray for 360: “We have no plans in that space”

Friday, 9th January 2009 09:19 GMT By Mike


In an interview with techflash, Robbie Bach, president of Microsoft’s Entertainment & Devices Division, said that due to cost and compatibility, said that the Redwood giant has “no plans” to embrace Sony high def format, Blu Ray.

“It’s not a feature we get a ton of requests for. We really don’t,” began Bach.

“When you ask people the list of things they want to see us spending time creating in Xbox, Blu-ray is way, way down on the list.

“The second thing is, from a technical perspective, it doesn’t help us in the core of what Xbox does, which is in gaming. We can’t have publishers produce games on Blu-ray disc. Because then they won’t play on the 28 million Xboxes we’ve already shipped. So it doesn’t help us in the core gaming space,” he went on.

“The third thing, and this maps to all three of those, is that it costs a lot of money. And so the scenario is, OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.”

Bach added that MS has it’s own high definition movie content to shift:

“I have an even better way for you to get high-definition content straight to your TV, between the combination of what we’re doing with Netflix, what we’re doing with (video on demand), we have a great Xbox Live solution. In a way it’s a little bit of a technology looking for an answer. We just have no plans in that space.”

Full interview through the link.

By Mike Bowden



  1. SreyaNotfilc

    “It’s not a feature we get a ton of requests for. We really don’t,” began Bach.

    I call BS on this one. THis is the main debate to why someone should get a 360 or a PS3. They partnered with Netflix, but I don’t remember that being in demand prior to it’s release. In fact, it pretty much caught most of us off guard when Microsoft announced that Netflix will be providing streaming services to Xbox Live.

    Blu Ray was requested of a long time ago. This is the reason why Microsoft came out with the HDDVD drive to try to compete with Sony and their Blu Ray technology.

    “The second thing is … we can’t have publishers produce games on Blu-ray disc. Because then they won’t play on the 28 million Xboxes we’ve already shipped.”

    That’s true yet they released the HDDVD drive that doesn’t… play…games either. So why was that drive mentioned, considered, planned out, built/coded, marketed, released, and marketed some more if it doesn’t play games Robby? In fact if the 360 is just a gaming machine, what’s up with the Marketplace selling movie rental and the partnership with Netflix to stream movies?

    And as far as using those services to view movies that’s great, but a lot (probably most) of the movies you do have are not in High Definition. They also are rentals of movies, so I can’t transport them anywhere. And with the rentals you have a limited amount of times to watch it and to hold onto it. My Xbox crapped out a while ago. Before that I had previously rented Disturbia. I haven’t had a chance to watch it, and while my box was being serviced, the rental period expired. Money wasted.

    I love my Xbox but saying that you don’t need a drive that plays HD movies from a tangible source (HDDVD or BluRay) is rediculous. I don’t like the idea of one company holding onto your data (be it movies, games, photos, etc.). I like to have a copy myself. I don’t want to be dependant on having internet connection in order to watch a movie, and especially a machine that you have to pay a yearly fee for it’s online service. He’s basically saying that if you want a Blu Ray device, get a PS3 because we don’t want to support that format. This is fine, but at least be man enough to say it.
    (sorry, I didn’t mean to rant, but this issue just gets under my skin)

    #1 6 years ago
  2. Psychotext

    I suppose it depends how you define “a ton”. Sure, there’s a bunch of people that would ask for it… but I doubt your average 360 owner cares. Especially not now blu-ray player pricing has dropped so much.

    #2 6 years ago
  3. Syrok

    Yup, you get them for less then €200 if you want to know.

    #3 6 years ago
  4. SreyaNotfilc

    Meh, can’t afford it right now.

    My argument lies on the fact that they released a HD DVD drive around launch. I’m pretty sure that more gamers have requested a Blu Ray drive than the HD DVD one. And the fact that he’s being asked a question about Blu Ray and that Sony’s PS3 (it’s main competitor) uses Blu Ray, shows that it has to be in his consciousness somewhere. I just don’t like his reasoning with this question. It just doesn’t make any sense that they have released one drive but not the other, then denounce the need for a drive as if their HD DVD one never existed.

    It’s like two car companies competing against each other. One has XM radio and the other has Sirius. XM fails so the company that had XM cars decides to not include satellite radio anymore eventhough Sirius (well now it’s like SiriusXM, but you should be able to get my point) will be able to fill that void. But ofcourse they won’t tell you that the reasoning is because the competitor helped develope the technology. Instead they lists a bunch of alternatives instead (let’s say it includes Ipod support now) so they can hopefully eliminate the need of their competitor’s “winning” technology. This is of course after the had flaunted their radio and stated that you probably needed this service until it failed to it’s competitor. *shrugs*

    What am I talking about again?

    #4 6 years ago

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