Acti-Blizz Q3 financials – People want Guitar Hero instrument upgrades, say execs

By Patrick Garratt, Thursday, 6 November 2008 07:35 GMT

Speaking in an earnings call following the release of third quarter financials yesterday, Activision publishing boss Mike Griffith said that the firm’s seeing strong interest from people wishing to upgrade their instruments for Guitar Hero games.

“We’re seeing households, not only in new penetration areas, but the existing, still continuing to show a very strong appetite for music and a very strong interest in upgrading instruments,” he said.

Company head Bobby Kotick joked, “We generally believe that every man, woman, and child everywhere needs at least nine guitars.”

You’re a funny guy, Bobby. Thanks, Kotaku.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

Activision Q3 2009 Financials

  • Acti-Blizz made most money from Wii in Q3

    Spong‘s bothered to sift through Activsion’s Q3 financials to discover that, of all the current gen consoles, Wii is the most lucrative for the firm. Revenue was broken down as follows for the three months ending September 30: Wii – 13 percent 360 – 11 percent PS2 – 9 percent PlayStation 3 – 9 percent […]

  • Acti-Blizz Q3 financials - Everything in one place

    Activision announced third quarter financials yesterday, and with it came a heap of news that put EA’s meagre investor call performance earlier this week to shame. Bobby’s the man. Below you’ll find everything from the call, as well as a link to the full transcript and details of the figures themselves. Have fun. We did. […]

Bobby Kotick

Guitar Hero