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Speaking to the Wall Street Journal, EA boss John Riccitiello has described the firm’s failed attempt to buy Take-Two as a “waste of ink, primarily in the New York Post.”
He added that EA walked away from the deal as “time was of the essence, because we wanted to impact holiday 2008 sales of Grand Theft Auto IV”.
He described his impulse to buy Take-Two as almost a charitable effort before the holidays, “to help that company get through what has been an uneven profit experience.”
More through there.
Viewing 6 responses
that_happy_cat said:
Alan B’Stard?
Blerk said:
Christopher Biggins.
Robo_1 said:
Worryingly enough, you’re both right : /
pleasant_cabbage said:
I thought there was a bit of Biggins in him too (fnar) but B’stard is also a good call. Rob is the most right.
Tiger Walts said:
“Charitable effort” implies that Take-Two were needy, which wasn’t exactly the case at the time.
If anything, EA probably realised that aquiring them after GTAIV would have cost them more in the immediate short term which didn’t justify the long term gains they expected.
They blatantly wanted to make a quick buck and dissolve Take-Two for its studio and IP assets.
st00rm said:
he has his own story everybody else knows the truth