Wed, Aug 27, 2008 | 08:51 BST
Ubisoft: Europe is now our biggest territory
Ubi boss Yves Guillemot has told GI that Europe is the biggest cash territory for the publisher, bringing in more than 5 percent more revenue than the US.
“First, our money – the pound or the euro – is very strong and because of that the turnover from those countries is heavier than they used to be,” he explained during an interview at Games Convention.
“So for Ubisoft turnover Europe is actually more important than the US now, and by more than 5 percent. It’s become a very strong market for us.
“I think there are lots of customers that want to play – because in Europe we love to play – the only problem we had was that the games were becoming more and more difficult to play.
“Now that there’s more accessibility, some accessories that are helping people to have fun, I think this market has no limit in the growth it can have if we can make sure that the people that are coming in are staying.”
There’s a full interview here.
4 comments
#1
Tiger Walts
27/08/08, 9:22 am
Let’s hope that means more worldwide release dates.
#2
patlike
27/08/08, 9:50 am
Things have changes a lot already, I reckon. Last gen it was a complete joke. It’s nowhere near as bad as it used to be.
#3
Tejstar
27/08/08, 10:42 am
If that’s the case, then why do they continue to stalwart on bringing their PC catalogue to Steam over here? It’s a real bugbear with me.
#4
patlike
27/08/08, 11:02 am
Yeah, that is true. It’s a licensing thing. It’s the same with Metaboli, Direct2Drive, etc. They have to do local versions because people hold specific rights to specific regions.