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Wedbush Morgan analyst Michael Pachter has just issued a statement echoing sentiments from EA’s John Riccitiello, Ubisoft’s Alain Corre and Acclaim’s Dave Perry in saying that E3 is… buggered.
“In our view, E3 is headed for extinction, unless the publishers and console manufacturers wake up to the fact that nobody cares about the show anymore,” said Pachter.
“We believe that show is ill-timed, coming after most major holiday announcements are out, and landing during ‘quiet period’ for most of the companies (making meetings with investors near-impossible).
The lack of a spectacle will likely keep media away in the future, the lack of surprises will keep retailers away, and the lack of interaction with management will likely keep investors away. Without these three constituencies, the show will likely lose its relevance.
“We strongly believe that E3 should be held no later than early June (when companies can meet with investors and when some ’secrets’ have yet to be revealed), and believe that the spectacle should be restored by increasing the size of the show space.”
Vegas. Massive consumer show. Trade days first. Obvious.
Viewing 5 responses
Tiger Walts said:
Hasn’t he just echoed (copied) what Ricietello and Perry have said?
EDIT> Aww no strike-through tag allowed for comments?
Blerk said:
I just watched him on GameTrailers’ “Bonus Round” E3 round-up. He’s like an enthusiastic dad, bless. I’ve got new-found respect for the guy.
Psychotext said:
That’s a pretty accurate description of him.
EdwardTivrusky said:
I was offline all of last week and completely forgot about E3, even the podcasts i listened to in the run up to it didn’t seem all that bothered compared to last year.
I think E3 needs to decide what to refocus upon if it wants to survive.
BraveArse said:
Trouble is E3 was headed for an implosion when it got sooo big a few years ago. Most of the coverage seemed to be on booth-babes and it all seemed a bit sordid imho. It certainly put the gaming community and the image of gamers in the mainstream press back many years - and perpetuated the image of gamers as hormonally overloaded jizbags with barely a braincell between them.
They needed to step back a bit but even for me it’s become a bit too … presbitarian(sp?). In the space of 2 or 3 years - we’ve gone from jizbags to suits. and I’m not sure I like either image more than the other.