According to Forbes, Europe has the greatest potential for growth as a games market.
The business site referred to market research from IDG showing that the European market generated $17.9 billion in revenues in 2007 – less than the $18.8 billion in revenues generated by the US – despite having more than twice the population.
The Forbes article claims that videogames aren’t as widely accepted in Europe as they are in the States, and that the worldwide development community has focused on capturing the hardcore US gamers – paying less attention to European players who prefer casual games.
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