Thu, Jun 05, 2008 | 17:38 BST
Older gamers prefer PS3, says Nielsen
Nielsen’s released some stats that claim older games are far more likely to play with a PlayStation 3 than a 360.
In a trial conducted between April 2007 and February 2008, the firm found that, in the 10-26 age group, gaming times was split 64 percent, 12 percent and 25 percent between 360, PS3 and Wii respectively.
In the over 27 year-old bracket, however, the split was 20 percent, 52 percent and 28 percent, again between 360, PS3 and Wii respectively.
21 comments
#1
Blerk
05/06/08, 10:19 am
Hey!
#2
Psychotext
05/06/08, 10:20 am
People buying the console to watch movies…
#3
pjmaybe
05/06/08, 10:30 am
What a crock of crap.
#4
patlike
05/06/08, 10:30 am
Did you point this out, Blerk? I missed it.
#5
morriss
05/06/08, 10:39 am
Everyone I know who has both machines over the age of 27 barely touches their PS3. However, I suppose I don’t know everyone.
#6
Blerk
05/06/08, 10:41 am
No, I didn’t point this out. I was “Hey!”ing because he’s making assumptions about me, man!
#7
Tiger Walts
05/06/08, 10:43 am
Playstation 1 generation, disposable income, Blu-Ray player.
#8
patlike
05/06/08, 10:44 am
I’m far over 27 and I don’t own a PS3. It’s Nielsen being daft, daddio.
#9
Tonka
05/06/08, 10:53 am
The retirement homes are flooded with Wii.
/hahah funny cuz old people also PISS themselves innit
#10
Truk
05/06/08, 11:15 am
Seems reasonable to me, judging from my personal experience (i.e. my friends and the nearest devs in this room), but personal experience counts for nothing. A crock of crap, in fact.
#11
Shatner
05/06/08, 1:07 pm
Properly conducted market research, in my experience, tends to outweigh anecdotal evidence.
“Hey! Those numbers don’t match my opinion. They must be wrong!”
#12
morriss
05/06/08, 1:11 pm
I’ve written a thesis on how to conduct ‘proper market research’ and just because they’ve got a table and a graph, doesn’t make it accurate at all.
#13
Truk
05/06/08, 1:22 pm
Conversely, saying something is wrong makes one no more right.
#14
morriss
05/06/08, 1:24 pm
Exactly, Truk.
“He who speaks loud, say nothing” Confucius he say.
#15
Truk
05/06/08, 1:26 pm
#16
kasai
05/06/08, 7:54 pm
This article should be retitled. Older people with money to burn buy PS3′s to watch blu-ray movies.
#17
mortiferus
05/06/08, 8:32 pm
LOL, and I’m sure they prefer younger women too. Damn, I should work for Nielsen… NOT!
#18
zenji9
05/06/08, 10:30 pm
Old people don’t know what Blu-ray is anyway…..
#19
Blerk
06/06/08, 9:10 am
Seems Nielsen ballsed this up and got the 360 and PS3 figures the wrong way round! The clots!
http://tinyurl.com/5h9n59
It’s not all good news for Microsoft, though:
http://tinyurl.com/3vzc7t
#20
Blerk
06/06/08, 9:15 am
Oh curses. PAT! MODERATOR HAT! STAT! I need release here.
#21
patlike
06/06/08, 9:45 am
hahaha