Wed, May 21, 2008 | 11:30 BST
Videogamer.com announces week-long Haze takeover
UK site Videogamer.com’s being taken over by Haze, the site’s confirmed, for this entire week. Further activity for the game will carry on for another couple of week after that as well, we’re reliably informed. Take a look at the Haze “Launch Zone” here.
“We’re committed to offering game publishers new and unique opportunities to market their products online in ways that really capture the audience, in addition to our foundation offerings,” said Pro-G Media’s Adam McCann. “Media first campaigns such as this Launch Zone are prime examples of how this can be done.”
Matthew Waghorn, senior planner at Maxus, said, “Audience engagement is a fundamental of any plan, and to do so with gamers on their own turf is notoriously difficult. We found working with VideoGamer.com not only allowed us access to a great gamer community, but enabled us to implement in a unique and genuinely engaging way.”
We asked for VideoGamer.com’s traffic, and were told to expect and ABCe audit from the site later this year.
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Posted in: Journalism, PS3, UK, Ubisoft
Tags: videogamer.com
12 comments
#1
Psychotext
21/05/08, 11:34 am
hahah…..
#2
G1GAHURTZ
21/05/08, 11:40 am
This site has been taken over by Haze!
#3
Blerk
21/05/08, 11:51 am
/o\
#4
pleasant_cabbage
21/05/08, 12:02 pm
who? what?
I think ‘audience engagement’ in video games works best in good … you know… games.
#5
patlike
21/05/08, 12:05 pm
He’s talking about “audience engagement” in the ad campaign there, innit.
#6
OrphanageExplosion
21/05/08, 12:09 pm
The ‘takeover’ on cvg.com is nothing short of immense!
#7
patlike
21/05/08, 12:14 pm
Sweet Jebus :S
#8
pjmaybe
21/05/08, 12:22 pm
Mmm nothing oils the wheels like advertising revenue.
#9
patlike
21/05/08, 12:27 pm
That CVG thing’s not so much a takeover as an “analisation”. My eyes hurt.
#10
Aretak
21/05/08, 1:15 pm
Heh… their review of it gave it a 6/10 as well.
#11
morriss
21/05/08, 1:22 pm
Bloody hell. CVG’s gone batshit-Haze-mental.
#12
whoelse
21/05/08, 3:18 pm
Its a shame they were taken over by a shit game like Haze. I would save my money till MGS4.