April NPD: Pachter “surprised” by low PS3 and 360 sales

Friday, 16th May 2008 13:23 GMT By Patrick Garratt

Wedbush Morgan’s Michael has issued a research note exclaiming “surprise” at sluggish 360 and PS3 console sales in April. Both machines came in well under his previous estimates.

“We were surprised by relatively weak PS3 and Xbox 360 sales, especially given the launch of Grand Theft Auto IV late in the month,” he said. “We had expected sales of both consoles to increase month over month, as we thought that many potential console owners were waiting for the game to launch before purchasing a console.”

The NPD figures for last month showed that 188,000 360s were sold in the US, compared to Pachter’s 275,000 estimate; and 187,000 PS3s were sold, compared to a predicted 290,000 from the analyst.

For all our April NPD coverage, hit this.



  1. Psychotext

    …and compared to his original estimate of 500k PS3s and 350k 360s. Good job that man!

    #1 7 years ago
  2. Tiger Walts

    Downturn in sales at beginning of annual summer drought shocker.

    #2 7 years ago
  3. patlike

    Take a look at the simExchange estimates (in brackets through the link). What a complete joke.

    #3 7 years ago
  4. Blerk

    “Man, I don’t know shit.”, he didn’t add. :-D

    #4 7 years ago
  5. Psychotext

    Next month’s predictions will have the PS3 outpacing the 360 again… and he’ll likely understate the Wii. It’s how he rolls.

    #5 7 years ago
  6. patlike

    He’s right far more than he’s wrong, seriously. Also, see above :)

    #6 7 years ago
  7. DogGuy2

    Is it me, or does it seem that he predicts PS3 sales over 360 all the time…just out of curiousity, how many times was he right about that?

    I dunno, im sure SimExchange has been more accurate. Correct me if im wrong

    #7 7 years ago
  8. Psychotext

    Pat: Those are for his stock / share / company earnings predictions… he’s one of the best in the business for that. He still can’t predict console sales for shit.

    In fairness it’s not part of his job though really.

    #8 7 years ago
  9. Blerk

    Here we go, then – sales are rubbish, market is saturated, time to cut the prices:


    #9 7 years ago
  10. whoelse

    I think we will see more of an impact in the May results. It looks like people were waiting for the game to come out before they went to buy a new console.

    #10 7 years ago
  11. Blerk

    So why did they decide to wait an extra week AFTER the game came out?

    #11 7 years ago
  12. Spiral

    Came out on a tuesday did it not? I imagine most console sales would happen at the weekend. Or is that accounted for in the data?

    #12 7 years ago
  13. Psychotext

    Blerk: There’s no way Sony and MS can cut their prices indefinitely. They don’t have the market share (and associated income from games sales) to support it.

    Spiral: Saturday is included in the figures.

    #13 7 years ago
  14. Spiral

    Fairy muff. I haven’t a clue then.

    #14 7 years ago
  15. Killerbee

    For Sony America at least, I’d expect June to be better. Metal Gear Solid 4 is released alongside two very desirable hardware bundles (the gunmetal grey limited edition 40GB and the 80GB + dualshock 3 pack).

    I know if I was living in America and looking to buy a PS3 in the near future, I’d be waiting for those.

    Microsoft though… am I right in thinking the US hasn’t had a price cut to match the one we had in Europe not so long ago? If that is the case then yeah, I can see Xbox 360 prices falling a little more.

    Sony, I think, will try to hold out for September.

    #15 7 years ago
  16. Psychotext

    Killerbee: You’re right, the 360 in the US hasn’t had the price cut that the Europeans got. Sony have said in their earnings conference that they’re focussing on profitability rather than market share so I’d be surprised if they cut their prices any time soon.

    #16 7 years ago
  17. Blerk

    That’s right – the 360 price didn’t drop in the US, but then it didn’t really need to. It might now, at least by a nominal amount. Or they might do new bundles or something. Throw in a Bourne T-Shirt or something.

    #17 7 years ago
  18. Psychotext

    I’ve heard Bourne T-shirts give you the perfect tool… or something like that.

    #18 7 years ago
  19. dbronco

    Pachter will come back next month and say the PS3 will outsell the 360. It’s not just what he does, I believe it’s what he’s paid to say. The man is constantly wrong. I seem to remember him saying the Wii would slow down after that first Christmas. He seems to think the PS3 will make a comeback with every major new release. “After Heavenly Sword’, ‘After Drake’,'After Ratchete and Clank.” He said the 360 would be in third place by now. I would love to know how much Sony of America stock his company pushes. If analyst told the truth about every stock, most would fall through the floor. Sony has lost over 5 billion on the the development of the PS3 and Blu-Ray and the analyst just don’t want to say that because it might cause more problems then Sony already has. Imagine what happens to Sony stock if Sony came out and said that Blu-Ray is failing, we spent billions on developing the cell and Blu-Ray and there doesn’t seem to be any possibility that we will ever get that money back. Sony stock would plummet. Pachter is protecting his company.

    #19 7 years ago
  20. Psychotext


    #20 7 years ago
  21. morriss

    Pachter is a Sony shill! Internet proof!

    #21 7 years ago
  22. dbronco

    It’s true I tell you.

    #22 7 years ago

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