EA has "pretty significant plans" in place to keep players interested in the next Need for Speed game.
Speaking with Videogamer, executive producer Marcus Nilsson said keeping the game fresh is a priority, which means Ghost Games will go beyond the typical car pack releases.
"I want Need for Speed to modernize. "I want Need for Speed to not feel like a November 3 title every year," he said. "I want it to be a game that people embrace, they keep it for longer and play it for longer, and that's something that Need for Speed needs to achieve because it's not happening right now."
Nilsson wouldn't provide more color on the extra content plans, but stated at present, the storyline is enough to keep customers interested in the interim; however, there are other ways in which the team will "refresh and renew content throughout."
Need for Speed will be released on PC, PlayStation 4 and Xbox One November 4.