Google, Apple key to paid app success, says Critter Crunch dev

In a GDC session, as reported by Edge, Nathan Vella of Capybara Games said that earning a featured spot on Apple or Google's app stores is the best way to promote a premium mobile game. He mentioned a number of other factors like not launching in the same week as big titles, figuring out what makes the game special and designing the game before deciding how to monetise it, but said leveraging fan interest to help get platform holders' interest is vital. "Both of their companies have extremely ‘ear to the ground’ editorial teams and if you can make a splash, they will notice," he said.