Speaking in a conference call following the release of full-year financials last night, EA boss John Riccitiello said that casual gaming and micro-transactions are the way forward for the firm's PC business, and that without WoW and The Sims the PC market in general would be a bit... screwed.
"Were it not for The Sims and the WoW box sales, it'd be a pretty dismal sector," he said.
"The fastest growing [sector] is subscription, microtransactions-based and casual games, many of which are pretty much centered on the PC. One of the things we try to look at at EA is the total business represented on PC game software, and we're seeing a growth in business there. It's been growing for several years... it's categorized wrongly by looking simply at the box side of the equation."