Activision co-founder Alan Miller has said the publishing business isn't as easy as it looks, and that anti-Activision feeling is "a little bit strong".
"As a publisher, you're taking the risk," Miller told GamesIndustry.
"And it's not just the development risk, it's also the marketing risk. It's a very expensive proposition, and you don't have the luxury of putting products into the market that you don't think are going to perform and be profitable."
On the subject of highly vocal dislike of the mega-publisher, Miller said "I think it's a little bit strong, that reaction. It's very difficult to be a games publisher - your objective is to make enough money to continue in the business and make new games.
"I know they're not a very extravagant company; I know several people that work there who don't have plush offices - and they try to create wonderful products."