Blizzard brings back the name, now that it knows nobody stopped calling it that

By Sherif Saed, Tuesday, 15 August 2017 09:00 GMT

Blizzard has once again changed the name of its desktop app, this time to bring back the iconic branding.

Last year, the developer revealed a plan to transition away from the name, which culminated with renaming the app back in March to simply say Blizzard.

Of course, everyone kept calling it, since it’s the name fans have been using for years. The developer recognised this, and decided to re-implement the old moniker without compromising the reason it was changed in the first place..

From now on, the app will be called Blizzard “When we announced that we’d be transitioning away from the name for our online-gaming service, we suspected that the shift would be challenging,” Blizzard said in a blog post.

“We understood that stood for something special – it represents years of shared history and enjoyment, community and friendship, for all of us and our players.”


“Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too,” the post joked.

The Blizzard app is the only way to play the developer’s games on PC. Very soon, the app will feature its first non-Blizzard game when Destiny 2 releases on PC. We’re going to find out exactly how this is all going to work during the beta later this month.

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