No account? Then no streaming or recording for you.
If you’ve just spent a fat wad of cash on an Nvidia GPU and are looking forward to the GeForce Experience, you’ll have to create an account, because these days forking over a hefty chunk of change isn’t enough to take a product home and start using it as advertised without signing up to something or other.
Kotaku has pointed out that as it stands, Nvidia drivers are locked behind the GeForce Experience app until you create an account.
You might not see this as an issue, but companies are increasingly getting consumers to hand over seemingly insignificant details, and slowly but surely infiltrating our day-to-day lives.
This next step involves blocking off features of a pricey product until you comply. And you will, because you enjoy the convenience these products provide.
“What sort of loony is going to storm back to the shop and return their GPU because they didn’t want to create an account?” you’ll think, begrudgingly setting one up and moving on with the business of the day, as the insidious encroachment of corporations into our personal lives continues.