PS4 & PS Vita bundle concept, “becoming more real by the week,” says Sony

By Dave Cook, Tuesday, 1 October 2013 11:48 GMT

PlayStation 4 and PS Vita could yet be delivered in a bundle, according to Sony’s UK MD Fergal Gara.

OPM asked Gara for a straight-up yes or no regarding the existence or likelihood of a PS4 and Vita bundle, based on previous comments on the matter.

Referring to Sony’s PS4 and Vita Assassin’s Creed 4 demo at gamescom, Gara said, “Well a couple of things have evolved about since then. I think that clearly demonstrating what the two machines do when they come together was a big step and I think Gamescom was a key moment for that.”

He continued, “Seeing the consumer reaction and actually an upsurge in Vita sales immediately following that demo was very encouraging to see. So there is interest in the mechanic. Right now, as I sit here today, we’re not producing a box that fits a PS4 and PS Vita in that one box. We we could probably change our mind in the morning and still have it ready for launch to be honest so it’s not a big decision. It’s not a hard thing to do”.

PS4’s launch is still the focus however. He continued, “At the moment sat down with our retail partners discussing exactly what they want the PS4 launch pack to look like. And its very easy for us to work with them and say looks lets create a package that contains PS Plus, Killzone Shadow Fall, PS Vita, PS4, shall we do that?

“And they put it together as a bundle, let’s call it a soft bundle but it basically means they package together the bits. And they may want to put in FIFA 14 for example or any other third party title and say there’s your PlayStation mega bundle for x pounds. Would we work with them to support them to make that it happen? Yes”.

But could such a bundle happen after the PS4 is out? Gara concluded, “Ambivalent is maybe too strong a word. We’re still in the planning phase so it’s not a yes, its not a no. And the option is still there to pick up the two of them. We’ll make it happen in the ways that are best for our retail partners really and we’ll work with them. The concept is becoming more real by the week”.

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