Microsoft in ‘genuinely enviable position’ despite Xbox One reversals, says Lewis

By Dave Cook, Wednesday, 11 September 2013 12:58 GMT

Xbox One’s policy u-turns have done little to dent Microsoft’s reputation, according to Xbox Europe vice-president Chris Lewis, who believes the company is, “genuinely in an enviable position.”

Speaking with MCV, Lewis was asked to reflect on the policy changes and for his thoughts on whether or not they did dent the company’s reputation.

“No,” he replied, “And look, we remain true to our vision that we want to be wherever our consumers want us to be. We think that digital consumption patterns will change and grow over time. We think that the Cloud gives you a level of sophistication, depth and breadth that people can only dream of. And overtime more people will embrace that.

“That said, we want to offer consumers choice, including physical discs and being able to do all the things that they want with those physical discs. We want to be available in any format that our consumers are looking for. We’ve always been very committed to consumer choice.”

When asked to explain why Microsoft didn’t just stick with its initial policies and better communicate them to the public Lewis replied, “As a business, the minute we don’t listen to our customers attentively, and adapt and react in an appropriate way, then we would be in a dangerous place.

“I love the fact that we are reactive and agile in that way. We remain true to our vision – digitally and physically – and we are genuinely in an enviable position versus anyone else in being able to deliver that. I wouldn’t trade places with anybody.”

Do you think Microsoft could have stuck to its guns if it had better-explained what it was trying to achieve, or was this change necessary? Let us know what you think below.

Via OXM.

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