Activision Blizzard boosts profits for Vivendi

By Stephany Nunneley
1 March 2012 20:27 GMT

Vivendi has revealed a year-over-year profit increase thanks to Activision-Blizzard’s “exceptional profitability” with Call of Duty: Modern Warfare 3 and the publisher’s 2011 financial performance.

“Activation Blizzard’s contribution is up from 2010 to 2011 by 46%,” said CEO Jean-Bernard Levy. “This is thanks to the ongoing success of the Call of Duty franchise also this is thanks to the successful launch of a new game, which is the game and toy at the same time, it’s called Skylanders.

Vivendi’s total revenue for 2011 was flat at €28.81 billion ($38.4 billion), with profits up 22% to €2.68 billion ($3.57 billion).

Via: Reuters, Seeking Alpha.

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