Saucy GAME ads spark consumer complaints

By Matt Williams, Tuesday, 13 September 2011 14:26 GMT

GAME Australia’s reward scheme has reportedly been the subject of complaints lodged with the Australian Competition and Consumer Affairs Commission (ACCC).

MCV reports that multiple complaints against GAME Australia have been lodged with the ACCC by multiple offended parties.

The complaints pertain to new innuendo-based advertising. The advertising is utilised in the retailer’s newly revamped GAME ON reward cards. The designs encourage customers to insert their fingers through the cards to create lewd imagery. One card uses the cardholder’s finger features a finger-sized hole over a male’s genitals. A second card uses two fingers to create the image of a male’s naked bottom.

Ben Grant, marketing director at GAME, defended the scheme.

“People like saving money, and being rewarded for their loyalty, and gaming customers are no different. We firmly believe that our new Reward Card program gives customers a compelling reason to shop with us.”

The GAME ON reward scheme awards 10 points for every dollar spent at the retailer. Customers can then exchange points towards in-store purchases. One dollar of in-store credit is equal to 500 points. According to Grant Reward Card customers will also be given “VIP access to many benefits that money cannot buy, such as free gaming preview events and competitions, priority access to collector’s editions, and early access to sale promotions.”

GAME Australia is an offshoot of the UK high street chain of the same name, with over 90 outlets around Australia.

Thanks, GamePolitics.

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