Study: Mobile games ads up 1,000% in next five years

By Patrick Garratt, Wednesday, 5 January 2011 10:14 GMT


A Juniper Research study has predicted that mobile games ad revenues will increase tenfold in the next five years, as free-to-play titles batter app stores, GI reports.

If the report is on the money, yearly mobile ad spend is set to rise from the current $87 million (£55.95m) to $893 million (£574m) by 2015.

“Angry Birds has been a huge hit over the last year on the iPhone since its launch; but arguably its relative impact, in terms of downloads, has been bigger on Getjar and, more recently, on Android Market, as a result of offering the game free with ads,” said report author Daniel Ashdown.

“Users get a great game for free, but advertisers get significant product/brand exposure; the same is true of mobile games as marketing tools.”

More through there.

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