GameStop to start selling digital DLC for PS3 online and in stores by Christmas

By Stephany Nunneley, Thursday, 11 November 2010 15:25 GMT


GameStop has added PSN DLC to its digital catalog, making it the first, and so far the only brick and mortar store to offer digital gaming goodies.

All physical stores will offer PSN DLC for cash, gift cards, or trade-in credits which the company handed out $1 billion worth during last year alone.

“As part of our digital strategy, our goal is to help make extended game play of popular titles discoverable for our customers,” said Tony Bartel, president of GameStop. “In many cases, customers aren’t even aware of certain add-on content for their favorite videogames, and our in-store DLC centers are a great way to discover what’s available.

“DLC content, which typically costs between $10 and $15, also makes terrific holiday gifts for gamers who enjoy playing titles with available add-on content. To make this work, we partnered very closely with Microsoft and Sony to link our point of sale directly into their systems in order to provide customers with instantaneous access to the DLC they wish to purchase. We anticipate we’ll complete the nationwide rollout of Sony DLC within a few short weeks in order to service customers during the busy holiday shopping season.”

GameStop started selling XBLA DLC earlier this year, as well as digital PC games.

Check out what’s all on offer through the online store here and the full press release here.

PSN-specific offerings are expected to be available through GameStop in time for the holidays.

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