EA has “lost its way,” says Kotick

By Johnny Cullen
27 September 2010 16:24 GMT


Activision boss Bobby Kotick has laid into EA a little more, saying the publisher has “lost its way.”

“It’s like, if you have no other option, you might consider them,” he told Edge.

“They have some… the team that makes Madden is a really great team, it’s been able to manage, capture and keep some good people.

“But we have no shortage of opportunity to recruit out of EA – that’s their biggest challenge: its stock options have no value. It’s lost its way.”

Kotick adds EA will “struggle” to find top-notch developers until “it has success, and hits, and gets that enthusiasm back for the company.”

Kotick also told the mag he had considered ex-Infinity Ward bosses Jason West and Vince Zampella “friends,” before firing them for “insubordination,” saying they had “betrayed” him.

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