Capcom outlines new plan to attract consumers in annual report

By Stephany Nunneley, Saturday, 18 September 2010 16:26 GMT

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Capcom’s released the financial report for its fiscal year ending March 31, 2010, and it shows net sales for the company coming in at ¥66.8 billion ($779 million), which is down from ¥91.8 billion ($1.07 billion) in 2008.

It also narrowed down the “spring 2011” release date for Marvel vs Capcom 3 a bit.

Net income hit ¥2.16 billion ($25 million), which is the lowest it’s been for the company since 2004, when it reported a net loss of over ¥9 billion. Compared with the previous year, when Capcom netted ¥8 billion ($93 million) which was its highest since 2000, so this is a major drop in income for the fiscal year.

Capcom rested part of the blame on the delay of large titles, such as Super Street Fighter 4, and the company plans to combat losses in the future by implementing a new strategy called: Single Content Multiple Usage.

This new strategy will use the company’s videogame segment, which accounts for 5.9 percent the business, to promote products of other media – something the company already does with its Resident Evil franchise. This will include books, films, mobile games, toys, soundtracks, CG movies, and figurines.

Capcom hopes to attract customers from these other products to the videogames based on them.

You can read the full report here, but know that it’s 102-pages long.

Also, in it’s release forecast, it had MVC3″ Fate of Two Worlds down for a release during Q4 of this fiscal year, meaning it expects to release it sometime between January 1 and March 31, 2011.

Thanks, Joystiq.

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