“Sony is running into a brick wall” with PSP, says Pachter

By Johnny Cullen
29 March 2010 10:59 GMT


Michael Pachter has said he believes Sony keeps “running into a brick wall” with PSP.

Speaking in the latest Pach-Attack, while he did praise the firm for aiming for the hardcore lot, he stated that it would have been “way more robust as a device than perhaps most consumers are ready for.”

“What they did with the PSP, which I thought was brilliant at the time, was they positioned it older,” said Pachter.

“They said the DS has a bunch of cartoony games, Pokemon and Yoshi, games that are skewed a little bit younger, ‘we’re gonna have the PSP and we’re gonna have Grand Theft Auto, we’re gonna have really cool, edgy Monster Hunter kind of games and we’re gonna capture that older audience’ and it didn’t work.”

He added at the end: “I think Sony is kinda running into a brick wall, trying to compete in that [multimedia device] sector. With that said, I don’t think they’re giving up, I think we’re going to have a PSP-4000, 5000 and 6000. I’m hopeful they come down in price, I’m hopeful games come down in cost for the consumer and they can be competitive.

“But right now, I’d say they’re probably kind of destined to be in second place to Nintendo on the pure game front, and overall in third place [on the entertainment front] with the iPod thrown in.”

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