Nielson: 4.9% of entertainment dollars spent on gaming

By Stephany Nunneley, Tuesday, 23 February 2010 16:45 GMT


Nielsen has issued some of the results of a study it conducted tracking the spending habits of those in the US..

Called the Nielsen 360° Gaming Report: United States Market, the study found that Americans spent 4.9 percent of their total entertainment allotment on gaming.

Polling some 3,000 consumers, the amount allocated went to new and used games, DLC, rentals and peripherals.

Videogame content had the sixth highest percentage, but was bested by activities that were lump categorized with: dining out, TV packages, hobbies, live events, movies at theaters and cell-phone related fun – which garnered 5.3 percent.

Videogame “specific” households were found to spend 9.3 percent monthly on gaming, with those listed in this category spent less on books, magazines, and newspapers (3.4 percent to 4.2 percent of the full group).

However, they were also most likely to buy or rent movies, purchase music and participate in sports activities of the non-gaming related kind. Like, ones that involve sweating, running,  jumping, etc.

You can see the full chart through the Nielson blog.

Nielson’s full report is to be released in March.

Thanks, GamePolitics.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



Entertainment Survey



  • Report: Mobile games contribute to doubling of gamers from 'older demographics'

    A report by market intelligence firm Parks Associates has said a huge rise in mobile gaming has taken place since 2007.

  • US online game subs exceed $1 billion PA

    NPD’s confirmed that online game subscriptions in the US now exceed more than $1 billion per year, Next-Gen reports. The billion-dollar figure includes three categories: MMO, casual and console revenues. “Now that NPD can estimate the value of the subscription market, it’s clear that there is a sizable chunk of revenue being generated by PC […]