Nielson: 4.9% of entertainment dollars spent on gaming

By Stephany Nunneley
23 February 2010 16:45 GMT


Nielsen has issued some of the results of a study it conducted tracking the spending habits of those in the US..

Called the Nielsen 360° Gaming Report: United States Market, the study found that Americans spent 4.9 percent of their total entertainment allotment on gaming.

Polling some 3,000 consumers, the amount allocated went to new and used games, DLC, rentals and peripherals.

Videogame content had the sixth highest percentage, but was bested by activities that were lump categorized with: dining out, TV packages, hobbies, live events, movies at theaters and cell-phone related fun – which garnered 5.3 percent.

Videogame “specific” households were found to spend 9.3 percent monthly on gaming, with those listed in this category spent less on books, magazines, and newspapers (3.4 percent to 4.2 percent of the full group).

However, they were also most likely to buy or rent movies, purchase music and participate in sports activities of the non-gaming related kind. Like, ones that involve sweating, running,  jumping, etc.

You can see the full chart through the Nielson blog.

Nielson’s full report is to be released in March.

Thanks, GamePolitics.

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