Sony to launch £82m pan-European PS3 marketing campaign

By Patrick Garratt
25 August 2009 10:48 GMT


SCEE’s to launch new PS3 TV ads in the UK tonight as part of an £82 million pan-European PS3 marketing campaign, according to this Guardian piece.

The ads focus on PS3’s range of services, including online gaming and Blu-ray movie playback, downloading TV and film content and being able to watch the BBC iPlayer.

“Two years after launch PlayStation 3 is realising its full potential,” said Alan Duncan, UK marketing director.

“The console is moving beyond gaming and gaming is moving beyond discs.”

Hit the link. You can watch one of the ads through there. Thanks, rrod360lol.

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