Tretton – PS3 price fixation is “short-term thinking”

By Patrick Garratt, Wednesday, 8 July 2009 08:59 GMT


SCEA boss Jack Tretton has told Fast Company that those calling for a PS3 price drop need to take a longer view.

“People are having short-term thinking – the platform is not even three years old. It was $599; it’s now $399,” he said.

“The focus on pricing is something we appreciate, but you have to have the conviction and the confidence that you are on the right path for the long term and ultimately you’ll get all the consumers you want.

“You won’t get them all day one, but we’re looking to get them over a 10-year period. It’s going to take different things to get different consumers.”

Come on, Cologne. Hit the link for the full thing. Thanks, EG.

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