THQ: We’d rather put out two good shooters than concentrate on diversity

By Mike, Monday, 29 June 2009 10:17 GMT

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GI.biz caught up with THQ executive VP Danny Bison who revealed that the company isn’t interested in having a diverse portfolio, it’s all about the quality of the games being released.

“It’s really simple, it’s the games,” said Danny when asked about THQ’s new creative vision after the management reshuffle last week.

“I’m not being glib. How will I build the portfolio? I’ll ship three shooters in a year if they’re going to be 90-rated and awesome.

“Good games sell like good movies sell,” he went on. “You don’t have to worry about diversifying portfolios and making a pet vet game because everyone else has one.

“If I had another shooter I could makes us another $20 million, so what are we talking about? It’s about good.

He was then asked if he felt whether THQ needed to compete in each genre and provide games for every system: “How does that even makes sense, I don’t understand that? It’s funny, but why do I need that?” he said.

“If I had something good for every genre I would do something good for them, but if I have two strong shooters and as long as I’m making the revenue and selling games and people are digging them, I’m good.

“Maybe I’m completely wrong and mad, but I don’t get ‘portfolio’. UFC: Undisputed did two million units in two weeks. It’s wild in places like Germany and the UK. In Germany the UFC doesn’t even play there.”

Full interview through the link. You’d be wise to read it, we reckon, as there’s some good stuff in there.

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