Best Buy now has trial kiosks set up in some of its US stores full of used games.
The stores are also allowing customers to trade used games for store credit.
Analysts predict this could result in the used game market earning $3 billion annually combined with GameStop and other stores that sell used games.
“While we believe that Best Buy’s entry into the used video game market will create a new overhang on shares of GameStop,” wrote Colin Sebastian of Lazard Capital Markets. “We expect Best Buy’s initiative to expand the used videogame market rather than take significant share from the specialty channel.
“We estimate the size of the commercial used videogame market in the USD 2.5 billion range worldwide, continuing to grow, driven by major players including GameStop, Game Group, Game Crazy, and Internet marketplaces such as eBay and Amazon.”