Wada: IPs with region-specific focus are important to worldwide success

By Stephany Nunneley
12 June 2009 17:24 GMT


Square Enix CEO Yoichi Wada has stated that “forcibly making” a game to work worldwide degrades the quality, and since Square and Eidos are both familiar with its own area, it could be a good combination.

During an interview with Gamasutra, Wada explained why it would be a better idea for certain IPs to have a more region specific focus.

“We’re not considering that one certain title is going to be sold on a worldwide basis in all of the territories…because if we tried to forcibly make a certain title work worldwide, and if that’s going to be degrading the quality, we don’t want to go down that path,” he said.

“But rather than that, even if that certain title only ever worked for two out of the three major territories, but still it is going to be selling deeply and thoroughly, then I believe that is going to be the better path to take.

“And in order for that to happen, there needs to be a deep-rooted understanding of the culture of the particular culture of the particular country — and Eidos and Square Enix both have 20 years of history that’s residing in that particular country, so we are native in that particular area that we grew up in.”

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