THQ to develop fewer “core” titles in wake of losses

By Patrick Garratt, Thursday, 5 February 2009 07:54 GMT


THQ boss Brian Farrell said in the firm’s Q3 earnings call last night that fewer core games are to be developed by the publisher in the coming year, but those that are will be more polished and better marketed.

“With respect to the core gamer, the aggregate spending will come down,” Farrell said.

“The idea is focus, focus, focus. But we will compete aggressively…when we launch.”

THQ is “putting fewer core gamer titles into full production,” but focusing more heavily on the development and marketing of each.

Farrell added: “Clearly, this is one of the most challenging holiday retail environments that I’ve experienced in my 18 years at THQ.”

The exec’s comments come in the wake of the announcement of a $191.8 million loss for the three months ending December 31. Around 600 THQ staffers are to lose their jobs.

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