Speaking to MCV, Xbox Europe boss Chris Lewis has claimed that 360 has seen a dramatic change in fortunes against PS3 sales across Europe since its price was dropped in September.
“We don’t fixate on the competition, but it’s a very important bellwether of our success,” he said. “In the UK, we’ve sold more than double PS3’s volume since the price drop in September.
“I would call out our success in the Mediterranean countries in the last few weeks as a genuine step change from where we’ve been. The investment we’ve made in the right campaigns, the right price point and content that truly appeals to those markets.
“In Italy, we were double PS3’s sales last week. In France and Germany we are at or better than PS3 consistently now. We dominate in Russia and the Nordic countries and in Spain – a traditional Sony stronghold – we’re now outselling PS3. It bodes incredibly well for our Christmas prospects.”
More through there.