Perry on E3: It’s stupid, broken and embarrassing

By Patrick Garratt, Monday, 21 July 2008 10:56 GMT

Speaking to GI, Shiny founder David Perry has branded E3 in its current format as “broken”, “stupid” and an “embarrassment.”

“I’ve got to agree with the comment by John Riccitiello, about E3. If there aren’t dramatic changes to the format and staff, I’m never going again,” he said.

“The concept is broken, it’s expensive, messages are diluted, consumers are ignored (remembering that the future of this industry is direct connections with consumers – not retailers), the ticket policies are stupid, and if the entire industry worldwide doesn’t participate, it’s not real anyway.”

Perry added: “I used to bring major investors to E3 to get them excited about our industry, which worked every time. Now it’s just an embarrassment.

“Thankfully we still have GDC to bring them to, if they want to see the talent, passion, and energy this industry has.”

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