E3 must change or die, says Campbell

By Patrick Garratt
19 July 2008 09:15 GMT

Writing on Edge-Online, Colin Campbell’s claimed that change is inevitable for E3, and that failure to adapt after some heavy criticism to its current format this week will result in death for the show.

“Leading publishers have been extremely critical of E3,” he said. “The media has been underwhelmed by this year’s event. Change is inevitable.

“The trouble with E3, is that it’s trying to be too many things, and isn’t much good at any of them. It’s a product showcase, a media circus, a business and trading forum, a social event, a debate. But it’s also none of those things.”

Full thing through the link. Some valuable points made there. Well worth a read.

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