Activision’s announced a new, Wii-centric brand dubbed Wee1ST.
The initial Wee1ST games will be Little League World Series 2008, Rapala Fishing Frenzy and Dancing with the Stars: Get Your Dance On, all this year.
“The Wii is introducing new audiences to gaming,” said Dave Oxford, Activision. “Clearly, the Wii’s accessible controls are changing how the audience plays games and how we look at game design. This initiative is designed to showcase games that take full advantage of the Wii’s capabilities.”
We might start running a book on how long it takes before we see an Activision Blizzard extreme sports brand titled something like, “Acti BIG”. We’ll go for September. Anyone else?