Sebastian: PS3 price cut now less likely this year

By Patrick Garratt
15 May 2008 12:56 GMT

In a research note following the release of Sony financials yesterday, Lazard Capital’s Colin Sebastian said he believed the results showed there was now less need for the firm drop drop PS3’s price as the business was starting to accelerate.

“Console market share appears to be less of a priority; price cut less likely,” he said.

“On its earnings call, Sony management indicated the company is now more focused on achieving profitability in the PlayStation segment and rolling out online services (e.g., PlayStation Home) rather than chasing unit market share vs. Microsoft and Nintendo. Importantly, management comments also suggest that a price cut is less likely on the PS3 this year, at least in the near term.”

Read all the rest of our coverage on Sony’s full-year financials here.

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