SCEE distribution boss moves to Codemasters

By Patrick Garratt, Friday, 11 April 2008 09:43 GMT

Hal Bame has joined Codemasters as director, distributor territories, the publisher has confirmed.

Bame has moved from SCEE, where he managed PlayStation’s distribution business in Eastern Europe.

“The draw of Codemasters’ portfolio makes this a thoroughly exciting opportunity for me,” said Bame. “The company has built upon its strong heritage and, in the past fiscal year, already seen international sales grow by an impressive 72%.

“With an impressive roster of proven brands and exciting new properties, including major releases such as Race Driver: GRID, Overlord: Raising Hell, Rise of the Argonauts and Dragonology, we have an excellent schedule for our existing distribution partners and the right content to drive entry into new markets as we extend Codemasters’ reach.”

Press release after the link.

Codemasters® bolsters international business with appointments of Hal Bame to Distributor Territories division.

Friday, 11th April – Strengthening its international business in distributor-based markets, Codemasters® today announced the appointment of Hal Bame as Director, Distributor Territories.

Prior to joining Codemasters, Bame spent five years as Sales and Marketing Manager, Distributor Markets, for Sony Computer Entertainment Europe where he developed the PlayStation business in Russia/CIS, Central Europe and Eastern Europe. Most recently, Bame worked on the formation of Sony Computer Entertainment Polska Sp. z.o.o. As Director, Distributor Territories, Bame reports to Tony Williams, chief operating officer, Codemasters.

Further appointments to the Distributor Territories division include Felix Bradshaw, previously Senior Key Account Manager for Codemasters’ UK publishing operation, as International Sales Manager, Distributor Territories. He is supported by Leasal Chapple-Hyam, Codemasters’ long-standing international representative, who becomes Business Operations Executive.

The Distributor Territories division will work with Codemasters’ distribution partners across territories including Spain, Australia, Italy, Russia/CIS, Scandinavia, Benelux, Greece, South Africa and drive business in emerging markets, such as Eastern Europe, the Middle East, the Far East and India.

“The dedicated Distributor Territories unit complements our established overseas operations in North America, France, Germany, Holland, Austria, Switzerland and Poland. Hal brings a wealth of expertise and experience that will be hugely beneficial as we invest further in outlying markets” said Tony Williams, chief operating officer, Codemasters.

“The draw of Codemasters’ portfolio makes this a thoroughly exciting opportunity for me. The company has built upon its strong heritage and, in the past fiscal year, already seen international sales grow by an impressive 72%,” said Hal Bame, Director, Distributor Territories.

“With an impressive roster of proven brands and exciting new properties, including major releases such as Race Driver: GRID™, Overlord: Raising Hell™, Rise of the Argonauts™ and Dragonology™, we have an excellent schedule for our existing distribution partners and the right content to drive entry into new markets as we extend Codemasters’ reach.”

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