Hasbro is “embarrassment of riches”, says EA

By Patrick Garratt
12 February 2008 07:06 GMT

Speaking here, EA Hasbro Studio boss Chip Lange has backed up yesterday’s partnership announcement with an interview about how simply wonderful the whole deal is. Chip’s properly loving it.

Hasbro’s back catalogue is “unmatched by probably any other toy or game IP holder,” he said. “Let’s just put it this way: There are far more brands there than I could ever operationalize at this company. So it’s an embarrassment of riches.”

Go Chip. Scrabble, Yahtzee and some younger stuff was announced yesterday. All the Americans are begging for a GI Joe game as well, but we’re British, so we don’t understand why.

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