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Who's responsible for this Hitman: The Complete First Season trailer?

Hitman produces a suspiciously amusing trailer.

Cover image for YouTube video

Hitman is a game about murdering people that somehow manages to be as lighthearted and playful as you want it to be; the sandbox provides so much room for experimentation and emergent nonsense, and IO Interactive gets so creative with its tools, that missions can devolve into hilarious farces even when everything is going right.

So it makes sense that this new trailer for Hitman: The Complete First Season, the disc version releasing this week, shouldn't take itself seriously. There are already plenty of po-faced trailers around that play up the dramatic and stylish face of Hitman, and it's nice to see one that doesn't take itself so seriously.

In general, video game marketing isn't funny - even (or possibly especially) when it tries really hard to be. Hitman got a few chuckles out of me with this one, though. Well done, Square Enix marketing; this is by way of being a calendar event.

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Hitman

PS4, Xbox One, PC

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About the Author
Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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