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EA making "incubation efforts" in virtual reality space

EA isn't ready to make a massive commitment to virtual reality, but when the time comes it intends to be a market leader.

valve_vive_vr_headset

During a post-earnings release conference call today, one caller asked if EA had any plans for VR.

CEO Andrew Wilson said EA intends to "lead from the front" when VR comes into its own, and "has a few incubation efforts" at present.

That said, the publisher won't have anything specific to discuss until it is ready to make “clear and focused investments in this space”.

The market is still too shattered at present, Wilson continued, citing experiences ranging from wearing goggles (Oculus Rift and Project Morpheus) to holographic technology (HoloLens) to whole room affairs (Valve's Lighthouse technology).

Valve, Sony, Facebook and arguably Microsoft have all thrown their weight behind making VR happen, and dozens if not hundreds of indie developers are working on games and experiences for the various hardware platforms coming in the next few years. As yet, major publishers have been reluctant to commit.

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About the Author
Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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