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Steam users must now disclose compensation for endorsements

Valve has added a new clause to its Steam Subscriber Agreement in which users now need to disclose whether they are being paid to promote a product on the service.

This applies to reviews, the Curator's List and when streaming a game using the new Steam Broadcast feature.

The promotion disclosure applies to monetary exchanges, a free game key or physical goods.

"If you use Steam services (e.g. the Steam Curators' Lists or the Steam Broadcasting service) to promote or endorse a product, service or event in return for any kind of consideration from a third party (including non-monetary rewards such as free games), you must clearly indicate the source of such consideration to your audience."

The new clause can be found in section 6 paragraph C.

Thanks: Gamasutra, Steam Database.

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Stephany Nunneley-Jackson

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Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

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