UPDATE: $75 Xbox One upgrade also applies to some UK gamers

Wednesday, 9 July 2014 08:54 GMT By Dave Cook

Xbox 360 owners who upgrade to Xbox One are being offers $75 as part of a new Microsoft promotion.


Although it’s still unclear how one becomes eligible for this update incentive (some have been offered it, while others haven’t) Microsoft has confirmed to Eurogamer that the $75 deal also applies to the UK.

A company spokesperson told the site, “This short-term promotion is offered to select Xbox fans in the US, Canada and the UK. We are always looking for opportunities to bring promotions like this to our customers, but we have nothing further to share at this time.”

Have you been offered the incentive?


The promotion was outed on NeoGAF, after an Xbox 360 user turned on their console, only to be greeted by this message:

xbox one upgrade offer_1

xbox one upgrade offer_2

As DualShockers points out, not everyone appears to have been offered this incentive. It’s also unclear whether or not this promotion will make its way to other territories, but we’ll keep our eyes peeled for further information.

What do you think?


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  1. mistermogul

    Fair play to MS for the effort but they are seeming more and more desperate by the day…

    #1 7 months ago
  2. The_Red

    Wait… Come again?
    Seriously? This is simultaneously an super positive move and a super desperate move. Positive because it would mean a great incentive to upgrade and desperate because it screams PLEASE BUY OUR SYSTEM! PLEASE!!!

    #2 7 months ago
  3. Samurai

    @The_Red Would you rather a company not give incentives? No one can win. They are either not trying hard enough, or they are too desperate.

    #3 7 months ago
  4. polygem

    This is a long term scenario. Always was. People pretending that Sony already won an imaginative cup, writing WiiU off as a failure of a video game system and Xbox One as the always struggling second fiddle….Those are a bit naive tbh. This stuff can change over time. Promos like this can help.

    #4 7 months ago
  5. Untold stories

    Well if its not for early adopters this sucks for me

    #5 7 months ago
  6. Legendaryboss

    So is it really not selling fo expectations? Because all these strategies certainly suggests that.

    #6 7 months ago
  7. Matt27

    I wonder what the criteria is? Perhaps people who have consistently ordered items from the microsoft store? Or hopefully early adopters of the 360, my first generation 360 has never RROD’d and is only now beginning to fail on me, I could do with an upgrade…

    #7 7 months ago
  8. dazedonthemoon

    They are trying HARD. Can’t remember other console races where caompany was this butthurt at being number #2. Its like they didn’t fathom ever starting off in second. It’s okay Microsoft. Relax. It’s still early on, don’t be so drastic. Wait, is that a knife? Put down the knife Microsoft!! Everything will be okay… don’t… NOOOOOOOOOOOOOOOOOOO!!!

    #8 7 months ago
  9. The_Red

    Don’t get me wrong. As I said, this is also a positive move. For the consumers that get it, this is a great bonus and for MS, this is a chance to attract more people.

    The problem is that this moves also looks terribly desperate.

    #9 7 months ago
  10. mistermogul

    @dazedonthemoon – Really MS are third behind Sony and Nintendo.

    It looks like it will stay that way for quite a while considering estimated wordwide sales of all three consoles.

    Not sure how much effect the Xbone price drop has made so far though? Do we have any figures on that yet?

    #10 7 months ago
  11. zoopdeloop

    oh i must be seeing things again :P
    Anyhow that’s a very nice move

    #11 7 months ago
  12. majormayhem70

    It’s phucking business. Show me a business that is content in being number two and I’ll show you a business that is about to go under. If your not on top, you do what you can to change that scenario. Ask Pepsi what they do to try and catch Coke, Buger King to McDonald’s, Miller to Budweiser, Apple to Microsoft, Sony to Samsung. Nothing to see here but a business doing business…

    #12 7 months ago
  13. zoopdeloop

    but still Microsoft reminds me of this :)

    #13 7 months ago
  14. Kieran

    For the people who bought an xbox 1 from the start with its high price and kinect which many hate its a real blow to them. They should get something in return because of the kinect less xbox and price drop

    #14 7 months ago
  15. Kreion


    I didn’t think the Wii U was selling more than the Xbox One? I can’t remember the charts though so It’s entirely possible I’m wrong. It would make sense too, given the time difference between the two devices.

    Either way, if you really make fun of a company for doing things to increase the sales like this…there’s not much I can say to make you recognize the flaw in your logic. Maybe you can go and make fun of Steam for their price drops too.

    #15 7 months ago
  16. salarta

    Misleading title is misleading. You get $75 in terms of online money to spend on XBox stuff, when the headline makes it sound like the person will get actual money.

    Still, this does look very desperate. Other companies have offered free stuff before including money to put on your wallet for games, but they’ve never included $75 worth. It’s also really bad if this only applies to anyone that buys an XBox One in the future and doesn’t retroactively go to anyone that bought and supported the console at or near launch, because it sends a message that anyone who did so shouldn’t buy at launch in the future.

    But, Microsoft’s been doing this since the Titanfall thing. I think they’ll keep at it.

    #16 7 months ago
  17. OrbitMonkey

    Just shows that MS has plenty of fight left. Good on them.

    Though I do despair on the guys who moan (as always) about a promotion like this, is a betrayal? Get a grip. When my local supermarket lower the price if teabags, I don’t demand a refund on the pack I bought a week before at full price do I?

    Early adopters have had their consoles, enjoying 1080p 60 fps gaming, whilst others still languishe in last-gan. Thats the early adopters reward.

    #17 7 months ago
  18. The_Red

    My last comment was a reply to you but I chose the wrong reply button. EDIT BUTTON, WHERE ART THOU?

    #18 7 months ago
  19. salarta

    @OrbitMonkey You’re not paying $500 for a tea bag that drops to sort of costing $425. Your example is severely flawed due to the massive price difference between a tea bag and an XBox One.

    #19 7 months ago
  20. OrbitMonkey

    @salarta. Nope. Point still stands. Promotions, price drops are all common occurances in the marketplace.

    Housing market is another good example of price fluctuations, which can be beneficial/detrimental depending on when you put your money down.

    This idea that consoles should be static on pricing is daft. Children on the interweb bemoaning that some deal they missed out on is unfair.

    Market forces are rarely fair.

    #20 7 months ago
  21. salarta

    @OrbitMonkey Oh, okay then. Since you aren’t actually willing to try to see where the problem lies, nevermind then. Carry on.

    #21 7 months ago
  22. alimokrane

    They aren’t giving you the money back. They are giving vouchers to spend on their store which means the money is going to them anyway. If anyone thinks this is desperate, you are sadly mistaken!

    The console has been selling a lot better since taking out Kinect. I think we will see that in last month’s US sales figures which will be available this Thursday if I am not mistaken.

    #22 7 months ago
  23. OrbitMonkey

    Thats because their isn’t a problem?

    Jeez its like you guys have never upgraded your phone, or renewed your car insurance. All this is common practice in the real world kids.

    Get used to it.

    #23 7 months ago
  24. Hcw87

    Microsoft doing something positive.


    Sony fanboys shitting all over it.

    Just like expected. This is something positive if you’re a gamer, so it makes absolutely no sense trying to bury it. Do you not want competition? A gaming world with only Sony or MS in charge would be beyond terrible.

    #24 7 months ago
  25. Riseer

    @polygem It is still sad MS is doing this?,why not do this at the beginning oh wait MS was cocky and thought everyone would forgive them and their $499 console.

    #25 7 months ago
  26. OrbitMonkey

    @Riseer, Forgive them duchess? For what terrible crime!?

    Releasing a overpriced, overhyped product? Misjudging the market? Multiple SKU’s? U-turns on policy &/or incentives/price drops aimed at new buyers?

    Y’know the exact same shenanigans Sony had to pull with the PS3? Or Ninty pulled with the WiiU?


    #26 7 months ago
  27. Riseer

    @alimokrane Xone is selling better but in Europe it’s getting beat every week.I agree with the fact this console generation just kicked off and their is no winner and their won’t be until 2015-2016

    #27 7 months ago
  28. salarta

    @OrbitMonkey Except there are very obvious flaws in your analogies. They’re so obvious, in fact, that I trust most people see them, so I’m not going to spend time going through the motions of detailing them for a few people that I’m pretty sure don’t want to know in the first place.

    #28 7 months ago
  29. fearmonkey

    While this is a nice idea, MS never does anything regarding giving anything away lightly.

    Look back and see how terrible their sales were for the longest time when they were beating Sony. No games with Gold back then, not much indentive to buy Gold outside of apps and multiplayer. Then Sony starts dominating them and then the goodwill starts…….

    While I think this is great for people who will get to take advantage of it, lets not kid ourselves that MS is generous in any stretch of the word. MS is always at their best when behind the gun, that’s when they do the right things.

    #29 7 months ago
  30. bobnice


    prople just love saying “they’re desperate.” Those people are “desperate” to come to the forums and say desperate. Believe me Sony was desperate to sell PS4′s at launch after they screwed up their PS3 launch, its why moments before their E3 conference they altered their show and decided to cut ps camera out in order to undercut the xboxs price tag, they waited to see what microsoft did and the reaction thry got at their conference and altered theirs, it was desperate and smart. Heck Sony even spent almost 2x as many millions on their advertising campaign for their PS4 than MS did for their Xbox One…some could say that’s desperate as well. Everycompany is desperate to sell. When your in business your #1goal is to sell your product to as many people as you can, im in business for myself and im always desperate to make more money any way I can even when im already busy.

    #30 7 months ago
  31. marporte

    @Hcw87 They could just offer that 75 dollars off the retail for everyone and get everyone or give the people who bought an X1 at lauch a reward for being loyal from the get go since MS has technically lowered the price in their system twice and removed kinect. I got a 360 but even with the 75 dollars it is still too high because I know they will lower it again probably a month or two after this offer

    #31 7 months ago
  32. OrbitMonkey

    @salarta, Nah mate. Your just piss and vinager :)

    #32 7 months ago
  33. OrbitMonkey

    @marporte, Should Sony offer me a reward for buying a early ps3, only to see them release models with bigger harddrives & a better price?

    Early adopters always pay a premium for the prestige of being the first to own a particilar thing.

    Consoles are no different & shouldn’t be held to a different ideal.

    #33 7 months ago
  34. drewbles82

    Well since i have over 100 Arcade games unfinished, some still to buy, another 30 discs to finish as well, take more than $75 to get me to move. I dont see why so many get angry at the near mention backwards comp should be ignored.
    Look at stuff like Steam, you can upgrade your pc, buy several over your lifetime and guess what, you can still play the first game you bought with Steam, so why should the console market miss out, if i was incharge, obviously id want my new console to be new and play the latest stuff but making it work with all the previous stuff would be a priority

    #34 7 months ago
  35. dazedonthemoon

    Sony did not cut the camera out of a bundle after the Microsoft show. That’s foolishness.

    And for the people comparing this to other businesses like insurance and phones and shit…. This is different. Games have always been different. Other console companies have done a small promotion or two when they aren’t doing so hot, but not on the level that Microsoft is doing. They aren’t even doing that badly, these huge promotions only make it seem as if they HAVE to be number #1, which is of course what businesses want but videogames have always been a slow race, not a quick sprint to an immediate win. Look at PS3, it trailed a lot behind last generation, and according to numbers last time I checked a month ago, beat the 360 in total sales. If it seems “desperate” it’s because that’s the aura they are giving off.

    #35 7 months ago
  36. marporte

    @OrbitMonkey Early adopters of a PS3 got a system that was backwards compatible with two generations of games. Still not a feat done in consoles today. They got a system capable of playing PS1 do and 3 games. The 360 couldn’t even do their entire library for one generation. So thats a reward in itself if you want to compare. Sony Stripped the PS3 of its capabilites to make a cheaper model. The original is Superior to the newer models plain and simple I don’t need to wait for a network release of PS2 classics or PS1 classics I can play them now. X1 just took something the majority of gamers didn’t want.

    #36 7 months ago
  37. marporte

    @marporte and FYI all PS3 models can have a laptop HD put in and raised because the system was designed that way and the original had more SD slot and more USB connections. The PS4 is that way also. Sony didn’t force you to buy a “first party brand” HD that was a overpriced laptop HD in a 360 casing. You can buy any you want.

    #37 7 months ago
  38. mr_krunchi

    These comments are ridiculous lol. So much fanboyism. Why does it have to even be seen as a desperate move? It’s just their method of offering basically one free game with their console. That sounds really nice to be honest.

    What makes me sad is what happens for the early adopters? Clearly we were fans to purchase the system early on…seems sad that these “fans” who don’t already own an Xbox One get the incentive. I’m not trying to be spoiled, as I’m not actively looking to purchase any games right now, but ethically, this seems unfair.

    #38 7 months ago
  39. Dr.Ghettoblaster

    Awesome incentive by Microsoft and great value for consumer!! I only wish my 360 still worked and didn’t R.R.O.D!!!

    #39 7 months ago
  40. marporte

    @mr_krunchi I agree with you its not like a year down the line but less than six months for a hundred dollar drop because MS is not happy with sales. You were loyal even with MS business model not firmly established and forced to buy a Kinect which still isn’t proven to have a killer for gaming. MS is doing fine with the numbers and is able to turn a profit in time, I feel MS just wants that early jump in numbers like they had last gen. MS was predictable with the price drops which is why I haven’t bought one, that and after profits start raking in, MS starts to slouch with AAA exclusives after the first 3 years. I think MS has learned their lesson because everything they have done has finally come back to haunt them. If MS had a vision that not everyone liked and the price then they should have stuck to it and proved it right, as it is now they lost the respect of the majority of the consumer and they shopper has the power. It is going to take more time to get that respect back if they keep backpedaling and lowering price in the first year.

    #40 7 months ago
  41. antraxsuicide

    Damn, I just bought my XB1 last week! XD
    This isn’t a desperate move. The entire XB1 policy shift has been a big example of the business plan that MS switched to last year. They streamlined their executive structure so that decisions could be made much more quickly. Well, that’s clearly what happened. It’s a good thing too. We’re getting monthly updates on our console and new features with every one of them.

    You complained that his metaphor was too cheap (teabags) and so he used the metaphor of houses (much more expensive than consoles), and you ignored it completely. Price drops are always going to happen. Thinking otherwise is just foolish. Early adopters paid money for the privilege of playing first.

    #41 7 months ago
  42. marporte

    Its not a desperate move its just a greedy one. MS own words this is a marathon not a sprint but MS is trying hard to get a quick lead on the competition as soon as possible. The change in management was from a fear of not selling units but they are doing good even if it is behind Sony at this time. Sony fought an uphill battle for years to reach the 360 last gen and MS seems afraid to have to put in the work because they are behind. The sales numbers are great for the X1 and just focus on the marathon like they said.

    #42 7 months ago
  43. antraxsuicide

    I meant the management shift in the company as a whole. They’ve cut out a lot of unnecessary management positions, and combined a lot of divisions. All of Microsoft can now make rapid decisions instead of having to clear it through a ton of unnecessary channels.

    As for the marathon vs sprint, it’s Microsoft. They have more than enough money to excel at both. There’s no reason to hold back if they don’t have to. Sony has more indies? Throw money at indies. Sony gives away games? Throw money out and give away games. Sony’s console is cheaper? Literally throw out money as a purchase incentive. Etc…

    MS has got practically infinite money compared to Sony, so put it to use. Never leave a sale on the table if you don’t have to.

    #43 7 months ago
  44. Arcnail

    Of course the XBOX1 is competing with the PS4, but you have to realize it’s competing with itself with the 360 to.

    #44 7 months ago
  45. marporte

    @antraxsuicide MS could easily beat Sony with the excess of cash they have but MS lacks the confidence to do so. What good is having all that money they spend it all on Kinect and TV features. People anticipate more franchises and a wider range of exclusives over time at the end of this generation. Sony has convinced the majority of console gamers that PS+ is a better deal than Xbox Live Gold. MS should have built and nurtured relationships with studios and build studios from the ground up instead of buying studios and not using them to their full potential like Rare, Lion head and Bungie. Take Sunset Overdrive. It may be a X1 exclusive that is published by MS but Insomniac owns it so what is say it won’t come to Sony or a sequel might go multiplatform like other MS published games in the past. Even Titanfall 2 leads to it going multi MS needs to go on the offensive and make new franchises first hand instead of buying exclusivity titles from 3rd party developers that turn out to be limited. That is how Sony maintained the console marke and Nintendo dominates the handheld market all these years.

    #45 7 months ago
  46. Digital Bamboo

    This can only be good for all console gamers in terms of competition. Company’s rewarding loyal customers is always a classy move.

    I hope Nintendo is paying attention; they are in greatest need of moving new systems, and also have 100 million+ Wii’s sitting in people’s living rooms…shame about their online though.

    #46 7 months ago
  47. rockman29

    Abandoning last generation as per usual.

    #47 7 months ago
  48. DiodeX

    I’m don’t know what can be classed as a suitable candidate, but 9 years on Gold should count you would’ve thought. Lets see what happens!

    #48 7 months ago
  49. TheWulf

    I had to tackle this one. I just had to…

    [...] it’s like you guys have never upgraded your phone, or renewed your car insurance.

    Maybe they base their renewals or product purchases on less tenuous bases? I mean, for the brand herd, this may be common practise, but no amount of enticement would have me purchase a bad product. In fact, if I did see this going on, it would raise alarm bells in my head. I’d end up feeling suspicious, and thinking that perhaps I should look elsewhere.

    Usually I prefer the smaller business and manufacturers that, instead of pulling shenanigans like these, simply make the better product. All this serves to tell you is who’s providing the inferior product. At least, to a sensible person who actually thinks about it, after all. I feel the same way about anything that’s overly advertised and marketed, too, because it means all that money is going into something other than the product itself.

    Whereas there are people who’re more concerned about building a better product, and selling on the merits of that alone. Going by that logic, I’ve never actually bought anything defective or short-lived, in fact, my choices in regards to appliances and what have you tend to long outlive those chosen by friends or other family members to the point where they’ve started asking the indoorsy guy for help.

    It does seem desperate. Whether it’s regular practise or not doesn’t matter. The thing is is what it says to each particular person. To one person, who’s shallow and doesn’t give something a lot of thought, the reaction will be ‘OOH, A DEAL, I MUST TAKE ADVANTAGE OF IT‘ whereas another will raise an eyebrow and question things further. Sometimes a deal is just a deal, but sometimes a deal is a con that only thinly stays within the lines of what’s legal.

    There’s an old axiom that remains true to this day: A fool and their money are soon parted.

    I think that axiom can be contemporarily adapted to: Marketing soon parts a fool from their money.

    If anything, what I’ve learned about you today is that you’re probably financially irresponsible and up to your neck in debt. Whereas I have no debt! Go me!

    I’m the kind of person at the supermarket though who realises that the pack of six whatevers are actually being sold for more than buying six whatevers individually, which most people just don’t notice. That actually gets to me that people don’t ever bother to check. People often buy things in packs of twos and threes thinking they’re getting value, not always the case.

    But yeah, that applies here.

    This doesn’t suggest anything positive, it suggests desperation to sell an inferior product. But then, I’ve never been one for brand loyalty, I prefer logic!

    #49 7 months ago

Comments are now closed on this article.

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