Ubisoft’s boss feels Wii U can succeed, but only at the right price

Wednesday, 18th June 2014 09:23 GMT By Dave Cook

Wii U had a solid showing at E3 last week, and Mario Kart 8 sales have helped the total number of consoles sold quadruple since it launched. Ubisoft CEO Yves Guillemot has warned that the machine can only succeed if the price is right.


One game that is guaranteed to sell Wii U consoles is The Legend of Zelda, coming in 2015. Nintendo just confirmed that the reveal footage you saw at E3 2014 was all in-game.

Now, Guillemot has shared his opinions on what it will take for Wii U to succeed in the long term with CVG.

“With Mario Kart, Wii U made one step and we expect with Smash Bros it will also do more,” he began. “If Nintendo put the right price on the machine then they will probably have a chance to do further.”

Guillemot reminded everyone that Ubisoft hasnt turned its back on Wii U entirely, with the release of Watch Dogs and Just Dance coming later this year, although he touched on the mysterious, withheld Wii U game that won’t launch on Nintendo’s format until sales improve.

He first mentioned the secretive game here.

“That game is waiting for more machines to be available,” he explained, and added, “We are also waiting for them to achieve more sales so that we can invest more. Because the problem we have with next-gen now here, is that we are seeing less games that are on next-gen and last-gen consoles.

“Nintendo has to perform this year, otherwise they will have less games. Justifying investing in the machine needs a larger install base.”

Do you think Nintendo can snowball Mario Kart 8′s success? Let us know below.



  1. zoopdeloop

    he’s right.There are many people who are not willing to spend 300$ practically for a 7th gen console and for just 2-3 exclusive games while 8th gen consoles cost just about 100$ more.

    #1 6 months ago
  2. polygem

    Look, we are so early in this gen…People that have been writing off the WiiU already…i can´t help it, it´s just a bit naive imo.

    Nintendo need to make sure that their first party stuff is coming more frequently and they need to react to gamedraughts with indies, sales and great VC stuff. They definitley need to improve in that department but tbh, they do, you can see that happening already.

    A pricecut never hurts of course but i think the system is priced very reasonably already.
    The system itself is rocksolid. It´s a great experience, a unique one, well worth the asking price.

    I think the WiiU wont outpace the PS4 but it doesn´t have to do that at all and i think that´s something many people criticising the console are forgetting while chosing to make a system war out of these things.

    Some will have to eat their words calling the WiiU a failure though. I am pretty sure about that. The WiiU itself will be fine and it will also help to pave a way for the next Nintendo console that will definitely focus and improve a lot on Miiverse and dual screen, touch screen gaming.

    #2 6 months ago
  3. monkeygourmet

    I really don’t believe much of what Ubi has to say about anything at the moment.

    Regarding the Wii U, their previous comments regarding Zombie U and sales were dubious to say the least. They cited terrible sales quashed any potential of a sequel, yet that game went through development hell…

    It started off as ‘Killer Freaks from Space’ (maybe even on the 360), had it’s gameplay and assets completly changed for Wii U, then they complained about sales and forecast… Of course that was going to happen if the budget over ran.

    There is zero point in realeasing Watch Dogs now on Wii U. The game is a piece of shit and will be in the bargain bucket in 2 weeks (like most Ubi titles). Why would people want to spend £39.99 on a 6 month old game?!

    Especially when it will likely be free on PS Plus / Games for Gold early 2015.

    As for the magical mystery un-announced game, why even mention it?! If your that worried have talks with Nintendo about pricing like a proffesional. If not, release it, re-coup some cash or GTFO! :)

    #3 6 months ago
  4. monkeygourmet


    Of course, real ‘next gen’ consoles are killing it at the moment…

    Please tell me more about all the amazingly well recieved and high rated titles that are out or coming in 2014… oh, wait…

    It’s an ‘image’ thing at the moment, nothing more, nothing less. Until the PS4 / Xbone libraries build, your buying into ‘teh future’.

    #4 6 months ago
  5. Dog4life

    I would buy ASAP a WII U just for the kick ass AAA exlusive title : Mario Kart 8, Mario 3rd world, tropical freeze…. upcoming smah and Zelda

    But right now im not willing spend all that money for few titles… plus all the extra cash for proper controllers ( need few extra for local multi…. Wii pro pads).

    #5 6 months ago
  6. zoopdeloop

    you’re right but “real next gen consoles”aren’t t killing it,lack of 3rd party support is
    Personaly neither Ps4/One have (at least two) system sellers for me within 2014 nor WiiU with the later having 2 altogether that interest me until what i presume the end of it’s cycle.Same as my (early) Wii purchase

    #6 6 months ago
  7. monkeygourmet


    But, this idea that people have zero access to games / gaming consoles OR a Wii U is a bit of a fallacy in my book.

    I’ve played Titanfall, Watch Dogs, AC4, NFS Rivals, BF4, COD on my PC. I could have also played all these titles on 360 / PS3. Yeah, there are a few more bells and whistles on PS4 / Xbone, but none of these titles are system sellers in my eyes.

    It’s only near the end of the year that we are seeing a few PS4 / Xbone ONLY titles being released, and, again, these are on PC too (Evolve, AC Unity etc…)

    The real meat are exclusives and both new consoles are severly lacking IMO.

    Killzone was very average, Infamous was pretty but shallow, I could go on and on (not just my opinions btw, backed up by review scores / gamers across the internet). This is why I mentioned ‘image’. The PS4 & Xbone (to a lesser extent), are selling on image at the moment, and the promise of what is to come. Basically, bullshit baffles brains.

    The Wii U has a bad image (partly Nintendo’s fault), but some of the greatest titles in recent times and at a much cheaper price point.

    For all the budgets the third parties can muster, they still can’t perfect gameplay elements and we have yet to see any examples of real ‘next gen’ games. AI, Open worlds etc… Are all incredibly similar to last gen experiences.

    Maybe in 2 or 3 years, we will start to see some change, but thats a pretty long time to wait when quality titles are sitting on the shelves as we speak.

    For the record, if I had zero access to a gaming console, I wouldn’t buy a Wii U first, I would go for a PS4. But, how many people have gone from owning nothing to suddenly deciding to buy a console / PC?

    #7 6 months ago
  8. zoopdeloop

    #8 6 months ago
  9. zoopdeloop


    True.It’s what always have been in every gen.Why people expect a barrage of system sellers from launch is beyond me.Consoles build their gaming libraries that really differentiate one another within 2-3 years.It’s always been that way

    #9 6 months ago
  10. zoopdeloop

    i don’t recall any greatest titles in recent times within the Wii U library.(except from titles yet to be released)Wii on the other hand yes… it had a very selective few.
    also 100$ less isn’t much cheaper especially for what you get.
    I personaly don’t care about gimmicks…and that’s what that second screen is.
    To me it’s not a next gen experience as some others may call it,it’s an unnecessary and somehow irritating doesn’t add anything to my personal experience

    #10 6 months ago
  11. zoopdeloop

    i like Nintendo and their very selective few quality experiences that can’t be matched by others but the price isn’t right.If it would have been 200$ though! :)

    #11 6 months ago
  12. ManuOtaku

    I think the price is right, they just need more bundles with peripherals, like a pro controller, more than one gamepad, etc.
    The Console for the different approach, and the improved visuals from last gen, make it worth it for that price, and more so with every new great game that is release, the worth and value is increasing, and will shine the brightest late in the life cycle.

    #12 6 months ago
  13. Clupula

    Considering the perception of the system and the lack of true “current gen” tech, I could never justify spending more than $150 for the system when you can get a PS3 or 360 for $200 and the PS4/XB1 for $400. The highest the system should have ever been was $200.

    #13 6 months ago

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