Nintendo opts for Digital E3 Event once more instead of stage presentation

Tuesday, 29th April 2014 14:20 GMT By Stephany Nunneley

Nintendo is hosting various ways in which fans can participate in the excitement that is E3, even if they are unable to attend.

According to an announcement from the firm, a series of new channels to “communicate news directly to its key audiences” will be made available for “fans, media, analysts, investors and business partners.”

This includes the Nintendo Digital Event; a Super Smash Bros. tournament; a slate of live game demos from the Nintendo booth; and the opportunity for folks to play Super Smash Bros. on Wii U at their local Best Buy – similar to what Nintendo did last year with Best Buy.

“We demonstrated last year that we are never afraid to reinvent a proven tactic or to break completely new ground if we believe it will provide the best experience for our fans, followers and partners,” said NoA president Reggie Fils-Aime. “So, whether you’re attending E3 in person or joining online, there’s an amazing lineup of games, experiences and events coming your way.”

At E3 2014, Nintendo will the following experiences under the “unifying banner” of Play Nintendo:

Super Smash Bros. Invitational

2014 will see the arrival of not one, but two new Super Smash Bros. games: Super Smash Bros. for Nintendo 3DS and Super Smash Bros. for Wii U. To commemorate this occasion, Nintendo is inviting 16 highly skilled Super Smash Bros. players to the NOKIA Theatre L.A. LIVE in Los Angeles to compete in a Super Smash Bros. for Wii U tournament. Thousands of fans in the audience and countless more watching a live stream online will see new Super Smash Bros. characters clash with existing favorites in action for the first time. More important than declaring a winner, however, this event is a celebration of all things Super Smash Bros., and a great way for new and veteran fans to take part in a tribute to this legendary franchise. More information about the 16 invited participants in the tournament, the identity of the announcers, and how fans of the franchise can view the tournament in person and via webcast, will be communicated shortly.

Nintendo Digital Event

Every year, Nintendo looks for the best way to show its games and share its news with fans, media and other key audiences. In 2013, Nintendo decided to forgo a traditional press conference and use a video – in that case a Nintendo Direct – to share its news from E3. The company is building on that approach at E3 2014 with the “Nintendo Digital Event,” a new kind of video program that will reveal and provide further detail about the gaming experiences on the way for Nintendo platforms in 2014 and beyond. The Nintendo Digital Event will air at 9 a.m. PT on Tuesday, June 10.

Nintendo Treehouse: Live @ E3

This year, Nintendo will offer fans a deeper look at Nintendo’s biggest games of E3, with information directly from the source. The “Treehouse,” the Product Development department at Nintendo of America, will provide in-depth game demos live and unscripted from Nintendo’s booth. This new program will be live streamed during all hours of the E3 show. Fans can get settled in, open their browsers and experience the Nintendo games at E3 like never before.

Super Smash Bros. Smash Fest @ Best Buy

In 2013, Nintendo broke new ground by expanding its E3 activities outside of the walls of the Los Angeles Convention Center and letting fans play some of the games being played on the show floor at participating Best Buy stores. The partnership between Nintendo and Best Buy continues in 2014 and will mark the first time around the world that fans have had the opportunity to get their hands on Super Smash Bros. for Wii U.

Have a look at the rather silly video announcing all of this below.



  1. Bam007

    So out-of-touch with the industry. They do things their own way and it hasn’t gotten them anywhere over the last year or so.

    No longer are Zelda and Mario games the go-to games for gamers. Think outside the box!

    #1 7 months ago
  2. KAP

    SEGA, give Nintendo a call. I think they need some advice from an old friend right about now.

    #2 7 months ago
  3. Gekidami

    Saw someone point out on Neogaf that the Wii-U is now as old as the DreamCast when Sega went third party, and its sold less.

    Take a hint, Nintendo.

    #3 7 months ago
  4. Joe Musashi

    Cute video.

    Personally, I’m not so sure about killing female employees. But I guess I’m just not as forward-thinking as some.


    #4 7 months ago
  5. Erthazus

    No press conference for Nintendo actually worked for last year except for video freezes and other bullshit
    and Mega 64 video is HILARIOUS.

    #5 7 months ago
  6. francisjairam16

    Nintendo is doing whatever they want.

    #6 7 months ago
  7. mistermogul

    I like the video but not the fact that there’s no conference again.

    Last years streaming was shocking and I can’t be arsed to be frustrated watching that again. I hope they sort out better bandwidth this time…

    #7 7 months ago
  8. NocturnalB

    @KAP I’ve been thinking of the correlation between Nintendo and SEGA as well lately. I truly in my mind believe the best thing for Nintendo at this point, is for Iwata to step down. Their current trajectory has me worried they’ll end up exactly like SEGA.

    But that’s by no means saying what SEGA is now, is a bad thing. Sonic & All-Stars Racing Transformed is one of my favorite gaming experiences of the past year. But I’d like for Nintendo to continue being a console company as well as being a games company.

    #8 7 months ago
  9. maxroy

    Let’s not ignore the positives of having a digital events, like how everything is choreographed and edited to perfection so the games actually speak for themselves and we don’t end up with blunders like these.

    And yes the stream may buffer under heavy load but that also tends to happen with the other press conferences too.

    #9 7 months ago
  10. Erthazus

    @maxroy Yeah. I agree.

    Konami for example stopped doing press conferences long time ago and they just release a long video with announcements. It’s much better directed, edited and etc.

    Conferences on theo ther hand cost a lot more and have buggy games but at the same time there is a hot expectation and when conference delivers then it’s awesome.

    #10 7 months ago
  11. maxroy

    @Erthazus One Million Troobs!

    And let’s be honest Nintendo’s stage demos as of late have been underwhelming for a long time now, Sure it’s fun to see Regie cheese it up to play some Wii Fit or to be taken to “The 4th demension, as in four player co-op” in New Super Mario Bros Wii. But let’s just remember the Nintendoland demo from 2012 where it was just a back and forth translations explaining how to play the Pacman vs clone.

    I don’t want 15 minutes of that! I want 15 minutes of announcements as you can always show me the gameplay on the showfloor.

    #11 7 months ago
  12. Mike W

    Sigh…….they’re so fucking arrogant and stupid at times, it’s beyond human comprehension. Them separating themselves from these gaming events has done nothing for them.

    #12 7 months ago
  13. fearmonkey

    They don’t have anything big to show this year so they are walking away from a big E3 show, I expected this. I imagine that 2015 or at the latest 2016 is where the big E3 show will be. Right now they want to announce some games and quietly bring the Wii-u down before their next big thing, whatever that turns out to be.

    #13 7 months ago
  14. Legendaryboss

    Standing out from the crowd does not always work, is not always better and at somepoint Nintendo need realise this. The majority, if not all gamers will be at E3 and that is where the attention will be.

    #14 7 months ago
  15. Dragon

    Gotta save some monies to pay that Iwata paycheck.

    #15 7 months ago
  16. Stealth____

    I prefer this better to boring Press Events that reak of fakeness. Show me the games.

    Nintendo was number 1 in every category in 2013 from a sales and critically acclaimed software perspective, while doing a digital event.

    That has no bearing on success.

    #16 7 months ago
  17. Stealth____

    Nintendo also in 2014, has released more games than Sony and MS combined. So saying, they have nothing to show, is just trolling.

    #17 7 months ago
  18. The_Red

    No matter what Nintendo thinks, this move will only help them fall into irrelevancy a bit quicker. Sure, last year it made sense to some degree (Having no conference because the other 2 were showing brand new systems) but doing it now is just showing more and more signs of weakness.

    And they will be seen even less by the mainstream media. It’s like they want to become irrelevant and forgotten.

    #18 7 months ago
  19. Pattybean

    @14: “the majority of gamers will be at e3″

    #19 7 months ago
  20. polygem

    nintendo are doing fine, despite the wii u. it´s just a lot of internet drama involved here. imo these new videos are brilliant. they are a homage to older nintendo commercials yet hit the zeitgeist in a very clever way. i also like the fact that they´re able to make fun of themselves. it´s so much more enjoyable than all these power of the cloud, gr8ness awaits make.believe etc. etc. marketing catchphrases of the competition, aimed at the male twen gamer.
    iwata has set the way in the best direction he could for nintendos future. the focus on what makes nintendo nintendo and to be proud of that and scream it out loud, the integration of miiverse and dual screen gaming systems and the upcoming QOL are all very smart moves and i believe that they all will pay off in the future.
    i do not share the concern about nintendo, imo they perform really well right now. the wiiu is just a small, short term piece in this scenario. let´s talk about the state of nintendo again in a few years. they´ll be fine, because they think long term. you can see it in the descisions they make today.

    #20 7 months ago
  21. polygem

    @Joe Musashi
    you mean the female that was head of a very well balanced leadership conference?
    also, she wasn´t killed, she has been laserbeamed. two completely different things.

    #21 7 months ago
  22. Gekidami


    #22 7 months ago
  23. polygem


    #23 7 months ago
  24. Legendaryboss

    @Pattybean Hm? Is there something more you wanted to say?

    #24 7 months ago

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