World of Tanks has topped SuperData’s list of MMOs as it has the largest average revenue per user figures (ARPU) in the free-to-play market.
Among major shooter titles, ARPU ranges between $4.50 and $1.58, and shooter titles still earn more than MOBA games. SuperData used the following as a example: Team Fortress 2 ($4.36) and Planetside 2 ($2.86), both over DotA2 ($1.54) and League of Legends ($1.32).
The firm notes the average revenue per user can “vary drastically, even within a single game’s user base, from one geography to the next.”
“Generally speaking, successful titles are those that develop and localize their game to accommodate specific markets,” reads the report. “This entails everything from setting up local servers to reduce latency to offering country-specific payment methods and customer support.
“The cost per install for free-to-play MMOs has been consistently going up, as the market has started to mature. Last month the average cost per install for a free-to-play MMO in the US was about $8 dollars. Having a clear sense of marketing cost helps build a user base more effectively.”
SuperData’s report showed that when developers focused on the on user experience instead of revenue, the audience of dedicated gamers would grow across all genres.
The list of the top ARPU free-to-play games is in the image below. The full report can be read through here.