World of Tanks’s tops list of F2P MMOs with average user spending $4.51 – report

Wednesday, 9th April 2014 20:12 GMT By Stephany Nunneley

World of Tanks has topped SuperData’s list of MMOs as it has the largest average revenue per user figures (ARPU) in the free-to-play market.


Among major shooter titles, ARPU ranges between $4.50 and $1.58, and shooter titles still earn more than MOBA games. SuperData used the following as a example: Team Fortress 2 ($4.36) and Planetside 2 ($2.86), both over DotA2 ($1.54) and League of Legends ($1.32).

The firm notes the average revenue per user can “vary drastically, even within a single game’s user base, from one geography to the next.”

“Generally speaking, successful titles are those that develop and localize their game to accommodate specific markets,” reads the report. “This entails everything from setting up local servers to reduce latency to offering country-specific payment methods and customer support.

“The cost per install for free-to-play MMOs has been consistently going up, as the market has started to mature. Last month the average cost per install for a free-to-play MMO in the US was about $8 dollars. Having a clear sense of marketing cost helps build a user base more effectively.”

SuperData’s report showed that when developers focused on the on user experience instead of revenue, the audience of dedicated gamers would grow across all genres.

The list of the top ARPU free-to-play games is in the image below. The full report can be read through here.




  1. papizdano

    so if the average revenue is 4.5 and the cost per install is 8 how do they get any profit ?

    #1 8 months ago
  2. jmg24bad

    People spending more than the average

    #2 8 months ago
  3. zme-ul

    @papizdano how? simple
    the real number of active players is twice as low and vast majority of active players are the ones spending money

    they can say they have a 10mil user base, but in reality there’s maybe 5mil active players

    #3 8 months ago
  4. papizdano

    but still thats barely enough to make a profit. How about Dota it is supposed to have 500 k active users per day and 1.32 doesnt really seem al that profitable…. maybe they get something from sponsors and such i guess

    #4 8 months ago
  5. GrimRita

    Give LoL huge player base and Esports focus, its a shock to see their core players spend so little. Good to see Guild Wars 2 pulling in a steady amount as well.

    #5 8 months ago

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